Marketing Analytics: Data Tools and Techniques 

offered by University of Pennsylvania

Individuals involved in online marketing campaigns who need to measure and optimize their efforts using data

Professionals who oversee marketing strategies and want to make data-driven decisions

Individuals studying business, marketing, or related fields who want to gain practical skills in data analytics

Model cause and effect in regression analysis 

Value attributes and measure preference through conjoint analysis

Use Social Media Analytics to inform business decisions

Innovate your market research techniques

Marketing Analytics: Data Tools and Techniques will help you understand the tools and tactics used to make data-driven decisions for your company or business

Raghu Iyengar, a nonlinear pricing scheme researcher, applies real-word examples to explain how you can uncover actionable insights from sources like online transactions, customer surveys and advertising data

By the end of the Marketing Analytics course, you’ll know how to better approach managerial problems from a data-savvy point of view and use analytics to tell a powerful narrative for your business