Lead in Digital Marketing with BBA in Digital Marketing & Sales 

offered by Amrita Online

Semester 1

Communicative English
Principles of Management
Financial Accounting
Business and MIS
Basic Concepts of Mathematics
Business Economics

Semester 2

Professional Communication
Business Organization and Systems
Entrepreneurial Development
Environmental Science and Sustainability
Business Laws
Business Statistics

Semester 3

Organisational Behaviour
Introduction to Marketing Management
Banking and Insurance
Basics of Business Technology
ELECTIVE 1
Quantitative Techniques

Semester 4

Advanced Marketing Management
Basics of Human Resources Management
Introduction to Research Methods
Financial Management
Production and Operations Management
ELECTIVE 2

Semester 5

Principles of International Business
Business Ethics and Corporate Social Responsibility
ELECTIVE 3
ELECTIVE 4
Introduction to Strategic Management
Sustainable Business Administration

Semester 6

ELECTIVE 5
ELECTIVE 6
ELECTIVE 7
Enterprise Resource Planning
Supply Chain Management
Internship

Electives

Advertising and Sales Promotion
Introduction to Digital Marketing
Social Media Marketing
Customer Relationship Management
Retail Marketing
Sales and Distribution Management
Data Driven Marketing