Directorate of Online Education, SRM Institute of Science and Technology, Chennai
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Online BBA in Digital Marketing
 at 
Directorate of Online Education, SRM Institute of Science and Technology, Chennai 
Overview

Bridging Business and Digital: Gain Strategic Insights for Online Success with BBA Digital Marketing Specialization

Duration

Total fee

1.29 Lakh

Mode of learning

Online

Official Website

Go to Website External Link Icon

Course Level

UG Degree

Online BBA in Digital Marketing
Table of content
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  • Overview
  • Course Details
  • Curriculum
  • Entry Requirements
  • Admission Process
  • + 1 more item
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Online BBA in Digital Marketing
 at 
Directorate of Online Education, SRM Institute of Science and Technology, Chennai 
Course details

Who should do this course?
  • Individuals who have recently completed high school and are interested in pursuing a career in business with a focus on digital marketing
What are the course deliverables?
  • To develop communication skills and soft skill of the learners
  • To provide technical and conceptual competencies to design websites for e-commerce, effectively market the products and services on social media platforms like Metaverse (facebook), youtube and the like
  • To equip the students to use techniques such as SEO, SEM, and analyse the outcomes of digital marketing interventions through Analytics
  • To equip the learners with the ability to design and implement digital marketing strategies
More about this course
  • The Bachelor of Business Administration is a three-year degree programme geared for people interested in pursuing a management job
  • A business management curriculum will prepare you for the demands of the workplace as well as entrepreneurial approach
  • The programme is designed to provide you a comprehensive understanding of all aspects of business and management while also allowing you to go deep into a functional area of interest

Online BBA in Digital Marketing
 at 
Directorate of Online Education, SRM Institute of Science and Technology, Chennai 
Curriculum

Latest curriculum for this course can be downloaded from the below link. The curriculum PDF has semester wise course structure, electives and detailed course content.

Online BBA in Digital Marketing
 at 
Directorate of Online Education, SRM Institute of Science and Technology, Chennai 
Entry Requirements

General
Requirements for 12th gradeUp Arrow Icon
  • 50%
Other eligibility criteriaUp Arrow Icon

Online BBA in Digital Marketing
 at 
Directorate of Online Education, SRM Institute of Science and Technology, Chennai 
Admission Process

    Important Dates

    ALL
    ISC
    TAMILNADU 12TH
    CBSE 12TH
    Oct 15 - Nov 20, 2025
    Release of ISC time table 2026Tentative
    Nov 3 - 26, 2025
    CBSE 12th-Release of CBSE Class 12 exam Date Sheet 2026Tentative
    Jan 1 - Feb 14, 2026
    Conduct of CBSE 12th Practical exams 2026Tentative

    Other courses offered by Directorate of Online Education, SRM Institute of Science and Technology, Chennai

    Online BBA in Digital Marketing
     at 
    Directorate of Online Education, SRM Institute of Science and Technology, Chennai 
    Students Ratings & Reviews

    2.8/5
    Verified Icon1 Rating
    A
    Aremo Lotha
    Online BBA in Digital Marketing
    Offered by Directorate of Online Education, SRM Institute of Science and Technology, Chennai
    2.8
    3Placements3Infrastructure3Faculty3Crowd & Campus Life2Value for Money
    Absolutely dissatisfied with the online course, especially in regards to the poor management.
    Placements: Some 40% were said to have been given placements; depending on their expertise, some were given very favorable roles in large companies. The top recruiting companies are Infosys, Wipro, and TCS. The top roles offered were human resources associate, financial analyst, and management intern.
    Infrastructure: The services provided are average, and there is not much to be said about them. The classrooms are well-equipped with projectors and whiteboards, and the labs have everything necessary for data analysis and financial modeling. Wi-Fi is provided across the whole campus for ease of research and communication. There is also a large library with lots of assorted books collected.
    Faculty: Some teachers are very good; some are not on par with their titles. The course is relevant in aspect to industry-related posts. The exams are neither too hard nor too tough. An almost 80% pass rate is present among the students. Not that the course is enough to make employment ready, but it does provide some basis for knowledge to apply in other fields related to marketing and management.
    Other: I chose the online BBA with Digital Marketing course. It's very ideal for learning various concepts related to marketing and management. The faculty task should be given to compatible teachers well worthy of being able to teach, not some random teacher with a Ph.D. title who only disappoints others in their teaching. And the campus should also respond well to queries and criticism, but they threaten us instead of acknowledging what is wrong with their college.
    Reviewed on 16 Apr 2024Read More
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    Online BBA in Digital Marketing
     at 
    Directorate of Online Education, SRM Institute of Science and Technology, Chennai 

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    Online BBA in Digital Marketing
     at 
    Directorate of Online Education, SRM Institute of Science and Technology, Chennai 
    Contact Information

    Address

    Room no-01 ,4th floor, University Building,
    (Main Campus) Kattankulathur,
    Chengalpattu District, Tamilnadu

    Chennai ( Tamil Nadu)

    Phone
    8925801552

    (For general query)

    8047493102

    (For admission query)

    Go to College Website ->