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IIM Lucknow - IIM Lucknow - Global Senior Leadership Programme Specialisation: Chief Marketing Officer 
offered by Imarticus Learning

  • Private Institute
  • Estd. 2012

IIM Lucknow - Global Senior Leadership Programme Specialisation: Chief Marketing Officer
 at 
Imarticus Learning 
Overview

The program is designed to equip aspiring marketing leaders with the necessary skills and knowledge to transition into the CMO role

Duration

6 months

Total fee

₹4.00 Lakh

Mode of learning

Online

Official Website

Go to Website External Link Icon

Credential

Certificate

IIM Lucknow - Global Senior Leadership Programme Specialisation: Chief Marketing Officer
Table of content
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  • Overview
  • Highlights
  • Course Details
  • Curriculum
  • Faculty
  • + 1 more item

IIM Lucknow - Global Senior Leadership Programme Specialisation: Chief Marketing Officer
 at 
Imarticus Learning 
Highlights

  • Earn a certificate and alumni status from IIM Lucknow
  • Fee payment can be made in instalments
  • 5 days campus immersion
  • 6 Masterclass session by CXO leaders
  • Network with industry leaders In dubai executive conference
Read more
Details Icon

IIM Lucknow - Global Senior Leadership Programme Specialisation: Chief Marketing Officer
 at 
Imarticus Learning 
Course details

Skills you will learn
Marketing ResearchMarketingCSocial media marketingBranding
Who should do this course?
  • Existing and aspiring CXOs in Marketing roles with 5 years of work experience
What are the course deliverables?
  • Gain an overview of key areas in marketing such as Marketing Intelligence, Research, Consumer Behaviour or Service Marketing
  • Learn the foundations of a marketing strategy in the context of Product, Service, Pricing, Communication or Branding
  • Understand the key elements of a marketing strategy based on the type of market such as Rural, Urban, B2C or B2B, Domestic or Global or Hyperlocal
  • Master the fundamentals of social media marketing and learn the key nuances of user engagement in different platforms such as Instagram, Facebook, LinkedIn, TikTok, YouTube, etc
  • Gain exposure to elements of executive decision-making such as decision-making processes, usage of marketing analytics and essentials of decision-making for different markets
  • Understand the key roles & responsibilities of the CMO, such as demonstrating market leadership by innovation in Product, Service, Pricing, and Distribution
  • Learn to lead the service industry through communication, product differentiation, strategic thinking and a deep understanding of the competitive landscape
Read more
More about this course
  • The Chief Marketing Officer Specialisation (CMO) Certificate of the Global Senior Leadership Programme (GSLP) from IIM Lucknow is a state-of-the-art programme carefully crafted to accelerate promising marketing leaders’ career growth, launch global business initiatives, and achieve their organisation's business objectives by transitioning into the CMO role
  • The programme will benefit aspiring Chief Marketing Officers by equipping them with the necessary skills to define a strategy, achieve goals by overcoming obstacles, make informed decisions and actionable plans, manage performance and enable development

IIM Lucknow - Global Senior Leadership Programme Specialisation: Chief Marketing Officer
 at 
Imarticus Learning 
Curriculum

Marketing Fundamentals

Introduction

Understanding Markets Through Data

Exploring Customer Lifetime Value

Marketing Strategy

Foundations Of A Marketing Strategy

Strategy For Different Markets

Social Media Marketing

Fundamentals Of Social Media Marketing

Social Media Engagement

Executive Decision-making

Decision-Making Process

Analytics For Marketing

Decision-Making For Different Markets

CMO Roles & Responsibilities

Demonstrating Market Leadership

Leading The Service Industry

Strategic Thinking

Understanding Competition

Masterclasses

Understanding Changing Customer Preferences

Fundamentals Designing A Marketing Strategy

Building A Marketing Strategy For Hyper Local And Glocal Markets

Maximizing Customer Lifetime Value

Evolution Of The Customer Decision-Making Process

Formulating & Implementing A Go-To-Market Strategy

Faculty Icon

IIM Lucknow - Global Senior Leadership Programme Specialisation: Chief Marketing Officer
 at 
Imarticus Learning 
Faculty details

Prof. Madhumita Chakraborty
Finance And Accounting, IIM Lucknow Prof. Madhumita's research papers have appeared in prestigious national and international journals. Among her research interests are Market Efficiency, Market Anomalies, Asset Pricing, Corporate Finance, Behavioural Finance, the value relevance of Accounting Information, and the impact of Corporate Social Responsibility on firm performance.
Prof. Girish Balasubramanian
Human Resource Management, IIM Lucknow Prof. Girish has presented and published research in international conferences and peer-reviewed journals on topics including Trade Union Revitalisation and Strategy, Productivity and Profitability Effects of Trade Unions in India Post-liberalisation, Diversity Management with a focus on disabled individuals, and Performance Management rating consistencies in cricket.

IIM Lucknow - Global Senior Leadership Programme Specialisation: Chief Marketing Officer
 at 
Imarticus Learning 
Entry Requirements

Eligibility criteriaUp Arrow Icon

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IIM Lucknow - Global Senior Leadership Programme Specialisation: Chief Marketing Officer
 at 
Imarticus Learning 
 
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IIM Lucknow - Global Senior Leadership Programme Specialisation: Chief Marketing Officer
 at 
Imarticus Learning 

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IIM Lucknow - Global Senior Leadership Programme Specialisation: Chief Marketing Officer
 at 
Imarticus Learning 
Contact Information

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Address

5th Floor, B-Wing, Kaledonia, HDIL Building, Sahar Rd
Mumbai ( Maharashtra)

Phone
8484932054
Email
info@imarticus.com
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