IIM Indore - Post Graduate Certificate Programme For Emerging Chief Marketing Officers offered by Imarticus Learning
- Private Institute
- Estd. 2012
Post Graduate Certificate Programme For Emerging Chief Marketing Officers at Imarticus Learning Overview
Duration | 12 months |
Total fee | ₹3.73 Lakh |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
- Overview
- Highlights
- Course Details
- Curriculum
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Post Graduate Certificate Programme For Emerging Chief Marketing Officers at Imarticus Learning Highlights
- Earn a certificate & alumni status from IIM Indore
- Fees can be paid in installments
- 3 day campus immersion program
- Get masterclass sessions by the leaders
- Learn real-world supply chain management anchored by industry experts
Post Graduate Certificate Programme For Emerging Chief Marketing Officers at Imarticus Learning Course details
- For professionals who want to lead marketing and become a CMO of the future with at least 5 years of experience
- Explore essentials of strategy for different elements of marketing such as Brand, Product, Service, Pricing, Marketing Communication, Retail and Rural marketing
- Evaluate the consumer decision-making process using heuristics, qualitative & quantitative data to formulate strategy and its execution for rural and urban markets
- Gain insight into key drivers that enable the CMO office to demonstrate leadership in aspects such as Service, Product, Pricing, Distribution and Communication both within and outside the firm
- Explore strategies for internal stakeholders to rally towards a common Vision & Mission, facilitating competitive service offering, pricing, product development and branding by leveraging competitive landscape, advanced consumer research and ethical marketing
- This is a leading-edge CMO training program organized for future emerging leaders and pioneering Chief Marketing Officers
- The profound curriculum builds and strengthens future business leaders' strategic, operational, and technological leadership skills and educates mid to senior-level marketing professionals to master crucial marketing concepts
Post Graduate Certificate Programme For Emerging Chief Marketing Officers at Imarticus Learning Curriculum
The CMO Office
Evolution of the marketing function
Interpreting Changing Customer Preferences
Impact of digitization on the CMO office
Strategically overcoming challenges faced by the CMO office
Toolkit on building a market research plan and gathering intelligence
Strategic approach at evaluating competition and developing competitive advantage
Frameworks for Consumer & Business Markets
Building and managing brands
Imarticus GameStudio: Business Simulation Game - Practice decision making by Operating a 4 Quarter Business cycle
Imarticus Masterclass 1 - CMO Role and Office over the years
Foundations of Marketing Strategy Design
Strategic approach at Brand and Product Management
Service Management Strategy - A toolkit for CMOs
Pricing Strategy as a means to gaining competitive advantage
Key elements of a successful marketing communication strategy
Design philosophy for Rural, Retail Marketing Strategy
CMO office an enabler of Innovation and Growth
Customer Centricity as a core of CMO Office's way of working
Imarticus Masterclass 2 - Design thinking for Marketing
Decisions & Decision Making for CMOs
Neuromarketing - An insight into Consumer
Decision Making Process
Using Quantitative & Qualitative Data for Data Driven Decisions
Heuristics Based Decisions
Decisions Making Process in Digital World
Leveraging Marketing Analytics for Decisions
Creativity and Innovation in Decision Making
Decision Making for Rural Markets
Finance for Marketing
Imarticus Masterclass 3 - Integrated Marketing Strategy & Storytelling by CMOs
Leadership Levers for CMOs
Product Leadership
Sales Leadership
Pricing Leadership
Distribution Leadership
Communication Leadership
Service Leadership
People Leadership for Marketing Leaders
Imarticus Masterclass 4 - Change Management & Grooming Second Level Leaders
Strategic Thinking for CMOs
Role of Vision And Mission
Understanding Competitive Landscape
Competitive Pricing
Competitive Product Development
Competitive Branding
Advance Consumer Research
Competitive Service Offerings
Ethics in Marketing
Imarticus Masterclass 5 - Crisis Management in this new VUCA world
Post Graduate Certificate Programme For Emerging Chief Marketing Officers at Imarticus Learning Faculty details
Post Graduate Certificate Programme For Emerging Chief Marketing Officers at Imarticus Learning Entry Requirements
- Education: Diploma or Bachelor's Degree with a minimum of 50% aggregate marks
- Experience: Candidates require a minimum of 5 years of work experience in the Marketing domain
Post Graduate Certificate Programme For Emerging Chief Marketing Officers at Imarticus Learning Admission Process
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Post Graduate Certificate Programme For Emerging Chief Marketing Officers at Imarticus Learning Contact Information
5th Floor, B-Wing, Kaledonia, HDIL Building, Sahar Rd
Mumbai ( Maharashtra)
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