Senior Management Programme at Imarticus Learning Overview
Duration | 11 months |
Total fee | ₹5.48 Lakh |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
Senior Management Programme at Imarticus Learning Highlights
- Earn a certificate and Alumni Status from IIM Lucknow after completion of the course
- World-Class Faculty & Industry Visionaries
- Dynamic Learning Experience & Campus Immersion
Senior Management Programme at Imarticus Learning Course details
Senior Executives and Managers
Aspiring Leaders
Business Owners and Entrepreneurs
Concepts and frameworks for strategic analysis and formulation
Analyzing industry structure, competitive forces, and strategic positioning
Exploring different leadership styles and their impact on organizational performance
Strategies for leading and managing change within organizations
Developing and implementing effective marketing strategies
Understanding consumer behavior and market segmentation
The IIM Lucknow Senior Management Programme focuses on establishing a robust business foundation, encompassing the dynamics of the new economics and honing skills in marketing, strategic decision-making, and digital transformation
It equips participants to navigate the present business landscape through effective financial management, leading digital transformation in business, strategising operations management, and understanding strategic marketing and pricing
Furthermore, the senior management course prepares leaders for the future by delving into macroeconomics, decoding digital transformation and AI in businesses, understanding evolving business models, and cultivating strategic leadership and effectiveness
Senior Management Programme at Imarticus Learning Curriculum
The New Economics of Business
Business Environment
Demand and Supply Dynamics
Cost Structure, Scale Economies and Learning Curve
Digital Platform Business
Sustaining Business in Competitive Markets
Financial Statements and Business Decisions
Financial Statements
Financial Reporting and Quality of Earnings
Financial Ratios
Developing a Strategic Mindset
Strategy and Strategic Decisions
External Environment
Strategy for Competitive Advantage
Marketing Management
Consumer Markets, Behaviour and CRM
Customer Segmentation, Engagement and Content Strategy
Market Segmentation, Targeting and Positioning
Financial Management
Financial Goal
Investment/Financial Decisions
Leading Digital Transformation in Business
Building Blocks
Cloud and New IT Architecture
IoT and Industry 4.0
Cyber Risk Management
Strategic Marketing and Pricing
Product Management and New Product Development
Services and Pricing
Strategizing Operation Management
Operations Management
Macroeconomic and Business Environment
Short-Run Macroeconomic and Business Cycles
Long Run Growth Drivers of the Economy: Population, Capital and Technology
Unravelling Digital Transformation and AI
Predictive Analytics: Overview, Process and Methodology
Future of Business Models
Strategic Leadership and Effectiveness
Leading Organisation
Senior Management Programme at Imarticus Learning Entry Requirements
- N/A
Graduation (10+2+3 or 10+2+4 ) with min of 50% aggregate marks and 5 years of post qualification work ex. Applicants with diploma (10+2+3) or degree (10+2+4) and professional impact can also enrol on the program, subject to approval.
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Senior Management Programme at Imarticus Learning Contact Information
Halwasiya Court, Unit: 421 Regus Infinity Business Hubs 4th Floor, Hazratganj
Lucknow ( Uttar Pradesh)
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