BBA in Marketing Management 

offered by UPES Online

Recent high school graduates who want to obtain a comprehensive education in business administration with a focus on marketing

Individuals already working in the business sector who are looking to enhance their marketing skills and knowledge to advance their careers

Aspiring entrepreneurs who want to start their own businesses and need to understand how to market their products or services effectively

• Understand marketing principles and concepts.
• Learn market research and consumer behavior analysis.
• Acquire knowledge of branding and advertising.
• Understand digital marketing and social media.
• Learn about sales techniques and customer relations.

The BBA with specialization in Marketing Management offers students the skills and knowledge needed to understand core business processes, people management, and strategies

The program will equip the learner with valuable abilities, empowering students to excel in the dynamic and competitive field of marketing, making them well-prepared for success in their future careers

The first year of the degree will lay the foundations of management, business economics, business communication, and accounting

In the second year of the program, you will learn Marketing-specific skills and knowledge

In the final semester, the learners will complete the mandatory Dissertation project, which provides first-hand experience in the business world