Coursera
Coursera Logo

Advertising and E-commerce on TikTok 

  • Offered byCoursera

Advertising and E-commerce on TikTok
 at 
Coursera 
Overview

Duration

3 hours

Start from

Start Now

Total fee

Free

Mode of learning

Online

Difficulty level

Beginner

Official Website

Explore Free Course External Link Icon

Credential

Certificate

Advertising and E-commerce on TikTok
 at 
Coursera 
Highlights

  • Earn a Certificate upon completion
Details Icon

Advertising and E-commerce on TikTok
 at 
Coursera 
Course details

More about this course
  • This is the third course in the Marketing with TikTok specialization.
  • In this course, you will explore different ways to advertise on TikTok and how to utilize each one
  • You will also learn strategies on how to use TikTok for E-commerce
  • You will discover the analytics platform that TikTok has built and how to use it to optimize your advertising efforts on this exciting platform

Advertising and E-commerce on TikTok
 at 
Coursera 
Curriculum

Advertising & Ecommerce Opportunities on TikTok

Intro: Advertising and ecommerce on TikTok

Advertising on TikTok

Different advertising options on TikTok

Best Practices for Creating Ads

Building campaigns in TikTok Ads

Evaluating campaign success

Optimizing campaigns

Evolution of e-commerce on TikTok

How businesses can sell/promote their products

Best practices for selling/promoting products

Shopify integration

Graded Quiz: Advertising on TikTok

Evaluate accounts that are promoting/selling products

Graded Quiz: Ecommerce on TikTok

Measure and Optimize

The importance of measuring

Overview of TikTok Analytics

How to interpret TikTok Analytics

How to use analytics to evaluate success and inform future strategy

Conclusion

Graded Quiz: Analytics and Evaluation

Advertising and E-commerce on TikTok
 at 
Coursera 
Admission Process

    Important Dates

    May 25, 2024
    Course Commencement Date

    Other courses offered by Coursera

    – / –
    Start Now
    – / –
    – / –
    – / –
    – / –
    – / –
    Start Now
    View Other 6713 CoursesRight Arrow Icon
    qna

    Advertising and E-commerce on TikTok
     at 
    Coursera 

    Student Forum

    chatAnything you would want to ask experts?
    Write here...