Advertising and E-commerce on TikTok
- Offered byCoursera
- Public/Government Institute
Advertising and E-commerce on TikTok at Coursera Overview
Duration | 3 hours |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
- Overview
- Highlights
- Course Details
- Curriculum
Advertising and E-commerce on TikTok at Coursera Highlights
- Earn a Certificate upon completion
Advertising and E-commerce on TikTok at Coursera Course details
- This is the third course in the Marketing with TikTok specialization.
- In this course, you will explore different ways to advertise on TikTok and how to utilize each one
- You will also learn strategies on how to use TikTok for E-commerce
- You will discover the analytics platform that TikTok has built and how to use it to optimize your advertising efforts on this exciting platform
Advertising and E-commerce on TikTok at Coursera Curriculum
Advertising & Ecommerce Opportunities on TikTok
Intro: Advertising and ecommerce on TikTok
Advertising on TikTok
Different advertising options on TikTok
Best Practices for Creating Ads
Building campaigns in TikTok Ads
Evaluating campaign success
Optimizing campaigns
Evolution of e-commerce on TikTok
How businesses can sell/promote their products
Best practices for selling/promoting products
Shopify integration
Graded Quiz: Advertising on TikTok
Evaluate accounts that are promoting/selling products
Graded Quiz: Ecommerce on TikTok
Measure and Optimize
The importance of measuring
Overview of TikTok Analytics
How to interpret TikTok Analytics
How to use analytics to evaluate success and inform future strategy
Conclusion
Graded Quiz: Analytics and Evaluation
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