Brand and Product Management at Coursera Overview
Brand and Product Management
at Coursera
Understand, use and achieve success with this unique course of Brand Management
Duration | 13 hours |
Mode of learning | Online |
Difficulty level | Intermediate |
Official Website | Go to Website  |
Credential | Certificate |
Brand and Product Management
Table of contents
Brand and Product Management at Coursera Highlights
Brand and Product Management
at Coursera
- Eminent and Experienced faculty
- Offered by ie Business School
- Earn a Certificate
- Certification Course
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Brand and Product Management at Coursera Course details
Brand and Product Management
at Coursera
Skills you will learn
What are the course deliverables?
- By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology.
More about this course
- The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy.
Brand and Product Management at Coursera Curriculum
Brand and Product Management
at Coursera
Week 1: Launching new products and the challenge of managing their life-cycle
Developing compelling brands that inspire your most critical stakeholders and impact your bottom line
Week 2: Knowing how to communicate your offering: Brand Architecture & naming
Week 3: Building your brand portfolio
Translating your brand into compelling customer experiences
Week 4 : Equipping and engaging employees to deliver on the brand promise.
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R
Rajesh Kumar
Brand and Product Management
5.0
Other: I liked the interactive sessions where I have to complete in lesson assessments to grab things more accurately.
Reviewed on 15 Oct 2020Read More
S
Siva
Brand and Product Management
4.0
Other: The course was good. Informative and insightful. Everyone had something to take away from the course
Reviewed on 11 Mar 2020Read More
View All 5 Reviews
Brand and Product Management
at Coursera
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