Brand Management: Aligning Business, Brand and Behaviour
4.9 /5- Offered byCoursera
- Public/Government Institute
Brand Management: Aligning Business, Brand and Behaviour at Coursera Overview
Brand Management: Aligning Business, Brand and Behaviour
at Coursera
Begin your Career as a Branding by brand workouts for your own brands
Duration | 24 hours |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Brand Management: Aligning Business, Brand and Behaviour
Table of contents
Brand Management: Aligning Business, Brand and Behaviour at Coursera Highlights
Brand Management: Aligning Business, Brand and Behaviour
at Coursera
- Eminent and Experienced faculty
- offered by University of London
- Earn A Certificate
- 45% started a new career after completing
Read more
Brand Management: Aligning Business, Brand and Behaviour at Coursera Course details
Brand Management: Aligning Business, Brand and Behaviour
at Coursera
Skills you will learn
What are the course deliverables?
- How to build brands from a broad organisational perspective
- How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome
- How to build brands in multi-brand companies, across cultures and geographies
- How to measure brand health in new ways, that is, internally in addition to externally
- How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets.
More about this course
- The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change
Brand Management: Aligning Business, Brand and Behaviour at Coursera Curriculum
Brand Management: Aligning Business, Brand and Behaviour
at Coursera
Week 1 Brand Purpose & Experience
Week 2 Brand Design & Delivery
Week 3 Brand Leadership and Alignment
Week 4 Brand Practices & Engagement
Week 5 Brand Metrics & Returns
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A
Abhishek salwe
Brand Management: Aligning Business, Brand and Behaviour
5.0
Other: completed a certification of Brand Management, Aligning Brand ,Business & Behavior.
The aim of the course is to change the conception of brands as being an organisation\'s visual identity (e.g., logo) and image (customers\' brand associations) . It was am gud exp.
Reviewed on 11 Jul 2021Read More
G
Grace Antony
Brand Management: Aligning Business, Brand and Behaviour
5.0
Other: I really liked how the course tought the real application of the business. The strategies to be consider as a Brand Manager.
Reviewed on 15 Mar 2021Read More
View All 10 Reviews
Brand Management: Aligning Business, Brand and Behaviour
at Coursera
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