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Brand Management 

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Brand Management
 at 
Great Learning 
Overview

Duration

1 hour

Mode of learning

Online

Difficulty level

Beginner

Official Website

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Credential

Certificate

Brand Management
 at 
Great Learning 
Highlights

  • Earn a certificate of completion
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Brand Management
 at 
Great Learning 
Course details

What are the course deliverables?
  • Brand Management
  • Role of brand manager
  • product and brand difference
More about this course
  • In this course, we will be understanding, right from the beginning what is brand, branding, and then the different types of brands or brand management
  • Also, we will be discussing the different strategies to carry forward efficient brand management
  • After the course, you have a proper understanding of brand management and how companies add value to their brand
  • Brand management is an umbrella term that includes three marketing techniques that aim to preserve, improve, and raise awareness of a brand's overall value and reputation over time

Brand Management
 at 
Great Learning 
Curriculum

Introduction to Brand Management

What is Brand Management?

Why is Brand Management important?

Types of Brand Management

Brand Elements

Different Brand Strategies

Difference between Marketing and Brand Management

What is the difference between a Product and a Brand?

Role of a Brand Manager

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Brand Management
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Students Ratings & Reviews

4.3/5
Verified Icon3 Ratings
P
Prakhar Agrawal
Brand Management
4
Other: It was nice, smooth and a rich learning experience. The pedagogy was excellent and the exam truly covered the essence of the course.
Reviewed on 16 Apr 2020Read More
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Brand Management
 at 
Great Learning 

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