Business Fundamentals: Customer Engagement
- Offered byFutureLearn
Business Fundamentals: Customer Engagement at FutureLearn Overview
Business Fundamentals: Customer Engagement
at FutureLearn
Learn how to design business and marketing activities to engage customers through relationships instead of one-off sales.
Duration | 4 weeks |
Mode of learning | Online |
Difficulty level | Intermediate |
Credential | Certificate |
Business Fundamentals: Customer Engagement at FutureLearn Highlights
Business Fundamentals: Customer Engagement
at FutureLearn
- Access to this course for 6 weeks
- Offered by The Open University
Business Fundamentals: Customer Engagement at FutureLearn Course details
Business Fundamentals: Customer Engagement
at FutureLearn
Skills you will learn
Who should do this course?
- This course is intended for anyone looking to develop and strengthen relationships with their customers or other stakeholders and does not require any previous experience of studying relationship marketing
- BPO professionals can enrol for this course
What are the course deliverables?
- Discuss and apply the key principles of relationship marketing to your customers.
- Improve your own performance in BPO organisations of which you are a member.
- Develop your analytical and prioritisation skills.
- Assess and appreciate the ethical issues surrounding marketing relationships.
More about this course
- When did you last do business with someone you didn??t trust? Or who broke a promise? Building a relationship with your customer involves time, communication and commitment, but the benefits are a sure way to help your business succeed and grow. This online course introduces the principles of relationship marketing, revealing long-term relationships as the way to unlock value for marketers, customers and other stakeholders.Even if you have never considered marketing to be relevant to you personally, the ideas shared in this course will reveal how you can benefit from it at work or elsewhere.
Business Fundamentals: Customer Engagement at FutureLearn Curriculum
Business Fundamentals: Customer Engagement
at FutureLearn
How to gain the most relevant insights about customers and their needs
Designing the most appropriate products for your intended customers
Prioritising the customers who are most likely to be interested in your products
Identifying the most profitable applications of relationship marketing
Understanding the different ways you can get customers to be loyal and when to use them
Maximising the effectiveness of digital marketing for relationship building
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