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Business Innovation and Digital Disruption Specialization 

  • Offered byCoursera
  • Public/Government Institute

Business Innovation and Digital Disruption Specialization
 at 
Coursera 
Overview

Leverage Innovation to Increase Market Share. Learn how to use creative strategies and practices to transform your business.

Duration

4 months

Total fee

Free

Mode of learning

Online

Official Website

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Credential

Certificate

Business Innovation and Digital Disruption Specialization
Table of contents
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Business Innovation and Digital Disruption Specialization
 at 
Coursera 
Highlights

  • Shareable Certificate
    100% online courses
    Coursera Labs
    Flexible Schedule
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Business Innovation and Digital Disruption Specialization
 at 
Coursera 
Course details

More about this course
  • In this specialization, participants master the basics of design thinking and its application to business development and innovation
  • They learn how to identify challenges and validate opportunities in order to drive commercial success using various design methodologies
  • Remapping the newly defined business model canvas is an important part of the specialization
  • The specialization also encompasses the technical side of business modeling and strategy development
  • It highlights the difference between being digital and going digital and how that affects companies internal workings as well as end users
  • Participants gain an understanding of marketing fundamentals and how to leverage them to reposition their brand and their new value proposition in the market using their brand as a strategic asset
  • The technical aspects of business modeling and strategy development are also covered
  • Students acquire the fundamentals of marketing and learn how to reposition their brand and new value proposition in the marketplace using their brand as a strategic asset
Read more

Business Innovation and Digital Disruption Specialization
 at 
Coursera 
Curriculum

Digital Disruption

Leveraging Design Methods to Identify Business Opportunities

Using Design to Generate Innovative Business Solutions

Storytelling / Re-brand your Brand

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Business Innovation and Digital Disruption Specialization
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