FutureLearn
FutureLearn Logo

Deakin University - Competitive Advantage: Using Information to Build Business Success 

  • Offered byFutureLearn

Competitive Advantage: Using Information to Build Business Success
 at 
FutureLearn 
Overview

Learn the value of information to businesses and how it can give the business a competitive advantage

Duration

2 weeks

Total fee

4,450

Mode of learning

Online

Difficulty level

Intermediate

Official Website

Go to Website External Link Icon

Credential

Certificate

Competitive Advantage: Using Information to Build Business Success
Table of content
Accordion Icon V3
  • Overview
  • Highlights
  • Course Details
  • Curriculum
  • Faculty

Competitive Advantage: Using Information to Build Business Success
 at 
FutureLearn 
Highlights

  • Earn a certificate from Deakin University
Details Icon

Competitive Advantage: Using Information to Build Business Success
 at 
FutureLearn 
Course details

Skills you will learn
Who should do this course?

This course is aimed at a wide range of learners interested in the way contemporary businesses use information to gain a competitive advantage

It will be of particular interest to new small to medium enterprises and learners devising new business plans

What are the course deliverables?
Identify how information and IT can generate business value for competitive advantage
 
Discover how different kinds of IT investments provide different types of business value
 
Analyse your own competitive advantage and the value of informaton you hold
 
Develop a plan for how you can successfully use the value of information in your career
More about this course
  • They all understand that the value of their business is built on what they know about their business and their customers
  • They know that information is the key to contemporary business success
  • Paid certification course

Competitive Advantage: Using Information to Build Business Success
 at 
FutureLearn 
Curriculum

Value of information to businesses as a competitive advantage

 

Entrepreneurial spirit and how to elevate yourself above the competition

 

Case studies of how businesses use information to generate distinctive ideas and create new opportunities

 

Situation analysis to develop the confidence to make decisions that lead to achieving personal goals

 

Competitive nature and the ethical implications of having an information advantage

 

Elements that set your business apart and how to use this knowledge to stay ahead

Faculty Icon

Competitive Advantage: Using Information to Build Business Success
 at 
FutureLearn 
Faculty details

Lubna Alam
Associate Professor of Information Systems at Deakin Business School at Deakin University. Her teaching and research focuses on emerging technology disruption and IT & business alignment.

Other courses offered by FutureLearn

1.39 L
15 weeks
– / –
1.81 K
2 weeks
– / –
1.46 L
15 weeks
– / –
View Other 1956 CoursesRight Arrow Icon
qna

Competitive Advantage: Using Information to Build Business Success
 at 
FutureLearn 

Student Forum

chatAnything you would want to ask experts?
Write here...