Coventry University - Competitor Analysis: From Business Level Strategy to Organisational Structures 

This ExpertTrack is designed for intermediate-level business managers and students to gain more knowledge about strategy and globalisation

• In this course, you'll get to grips with understanding organizational goals and values, and why it's important to think of your competitors as stakeholders
• You'll also explore the different types of organizational structures, such as the 'lean pyramid'.
• Although many tools target a particular niche, more generic tools can be used to analyze multiple areas of a competitor and their strategies to give you an overview of their efforts, allowing you to see potential avenues for growth.
• In this course, you'll examine how such strategies can help a company gain the competitive advantage in the marketplace.