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Creating a Differential Competitive Advantage -Jagdish Sheth Specialization 

  • Offered byCoursera
  • Public/Government Institute

Creating a Differential Competitive Advantage -Jagdish Sheth Specialization
 at 
Coursera 
Overview

Master Strategies to Market Competitively. Dsitinguish Your Brand Using Segmentation, Differentiation, and Technology

Duration

3 months

Total fee

Free

Mode of learning

Online

Official Website

Explore Free Course External Link Icon

Credential

Certificate

Creating a Differential Competitive Advantage -Jagdish Sheth Specialization
Table of contents
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Creating a Differential Competitive Advantage -Jagdish Sheth Specialization
 at 
Coursera 
Highlights

  • Shareable Certificate
    Flexible schedule
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Creating a Differential Competitive Advantage -Jagdish Sheth Specialization
 at 
Coursera 
Course details

Skills you will learn
MarketingBranding
More about this course
  • This is a master class in gaining a competitive marketing advantage
  • Applied Learning Project
  • Learners will learn why branding is important for customer recognition and how positioning, differentiation, and segmentation are all key strategic concepts in marketing
  • They will address marketing challenges caused by access to digital technology posed by Professor Sheth in order to put what they have learned into real world scenarios

Creating a Differential Competitive Advantage -Jagdish Sheth Specialization
 at 
Coursera 
Curriculum

Branding for Differential Advantage with Jagdish Sheth

Segmenting the Market with Jagdish Sheth

Creating Global Brands with Jagdish Sheth

How Technology Will Shape Marketing with Jagdish Sheth

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Creating a Differential Competitive Advantage -Jagdish Sheth Specialization
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