University of Pennsylvania - Customer Analytics

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(16 Ratings)

Offered byCoursera
Public/Government Institute

Customer Analytics
at
Coursera
Overview

Upskilling is a better roadmap to success. Enroll in this course to learn critical principles of Analytics & Statistics tools through real-life case studies & examples

Duration	12 hours
Mode of learning	Online
Difficulty level	Intermediate
Official Website	Go to Website
Credential	Certificate

Customer Analytics

Table of contents

Overview
Highlights
Course Details
Curriculum
Student Reviews

Customer Analytics
at
Coursera
Highlights

Start instantly and learn at your own schedule.
Earn a certificate of learning on course completion
This course is offered by University of Pennsylvania
SKILLS YOU WILL GAIN - Predictive Analytics, Customer Analytics, Regression Analysis, Marketing Performance Measurement And Management

Customer Analytics
at
Coursera
Course details

Skills you will learn

Marketing Research Marketing Statistics

What are the course deliverables?

After completing the course learners will be able to
Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions
Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool
Communicate key ideas about customer analytics and how the field informs business decisions
Communicate the history of customer analytics and latest best practices at top firms

More about this course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton's top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics.