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Customer Insights: New Product Development Orientation 

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Customer Insights: New Product Development Orientation
 at 
Coursera 
Overview

New Product Development Orientation

Duration

19 hours

Mode of learning

Online

Difficulty level

Intermediate

Official Website

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Credential

Certificate

Customer Insights: New Product Development Orientation
Table of content
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  • Overview
  • Highlights
  • Course Details
  • Curriculum

Customer Insights: New Product Development Orientation
 at 
Coursera 
Highlights

  • University of Illinois at Urbana-Champaign
  • 100% online Start instantly and learn at your own schedule.
  • Get certified from University of Illinois at Urbana-Champaign
Details Icon

Customer Insights: New Product Development Orientation
 at 
Coursera 
Course details

Who should do this course?
  • This course is designed for aspiring product leaders
What are the course deliverables?
  • This course is the first in the Customer Insights and New Product Development (CIPD) specialization. It will introduce learners to the tools and process of gathering customer insights for identifying and developing new product opportunities.
More about this course
  • Learn about product management and know how to build a product roadmap through user research, prototyping, and product analysis.

Customer Insights: New Product Development Orientation
 at 
Coursera 
Curriculum

MODULE 0: Orientation and Introduction to the Case Study Method

MODULE 1: What Makes a Great New Product

MODULE 2: Product Development Customer Knowledge Requirement

MODULE 3: Identifying the Voice of Your Customer

MODULE 4: Design Thinking and Customer Journey Maps

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Customer Insights: New Product Development Orientation
 at 
Coursera 

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