The Open University - Digital Marketing in Perspective
- Offered byFutureLearn
Digital Marketing in Perspective at FutureLearn Overview
Digital Marketing in Perspective
at FutureLearn
Duration | 2 weeks |
Total fee | ₹900 |
Mode of learning | Online |
Credential | Certificate |
Digital Marketing in Perspective
Table of contents
Digital Marketing in Perspective at FutureLearn Highlights
Digital Marketing in Perspective
at FutureLearn
- Earn a certificate from FutureLearn
Digital Marketing in Perspective at FutureLearn Course details
Digital Marketing in Perspective
at FutureLearn
Skills you will learn
More about this course
- On this two-week course, you'll gain the confidence to respond to the opportunities and challenges of a digital world and have a positive impact on your organisation and career
- This course will guide you through those principles and help you in your shift to digital
- You'll discover critical tools and techniques that will help you plan effective campaigns and activity that resonates with your audience, and creates results for your business
- You'll explore the latest trends in digital marketing and how technology is driving change and innovation
- Importantly, you'll be able to understand what that means for your audiences and their journey with your organisation
- You'll develop your skills with expert practitioner Daniel Rowles, CEO of Target Internet, who is an award-winning author and voice of the Digital Marketing Podcast
- By the end of the course, you'll understand the fundamentals of digital marketing, and have a clear focus on your business objectives and how they align with those of your audience
Digital Marketing in Perspective at FutureLearn Curriculum
Digital Marketing in Perspective
at FutureLearn
The shift to digital marketing
Welcome to the course!
What is digital marketing?
Growth and constant change
User attention and noise
Week 1 review
Constant change in digital marketing
Welcome to the week
Technology driving change and innovation
Latest trends in digital marketing
Focusing on objectives and the user journey
Week 2 review
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