Ravensbourne University - Digital Marketing: Storytelling in the New Communication Landscape

Offered byFutureLearn

Digital Marketing: Storytelling in the New Communication Landscape
at
FutureLearn
Overview

Get under the bonnet of social media and explore digital storytelling with Dines, founder and creative director of Studio Blup

Duration	2 weeks
Mode of learning	Online
Official Website	Go to Website
Credential	Certificate

Digital Marketing: Storytelling in the New Communication Landscape

Table of contents

Overview
Highlights
Course Details
Curriculum
Faculty

Digital Marketing: Storytelling in the New Communication Landscape
at
FutureLearn
Highlights

Earn a certificate from Ravensbourne University London

Digital Marketing: Storytelling in the New Communication Landscape
at
FutureLearn
Course details

Skills you will learn

Marketing Digital marketing Marketing Communication

Who should do this course?

This course would appeal to industry professionals looking to better understand the new communication landscape

What are the course deliverables?

Experiment and test to creatively disrupt

Synthesise creative methodologies to support creative insight

Investigate strategies for building networks and establishing creative influence

Evaluate key practical creative methodologies related to emerging practice within contemporary communication design

Investigate practical strategies for the design of creative communication

Interpret the practical & conceptual context of contemporary communication design.

Identify & utilise key critical and theoretical frameworks related to contemporary communication design

More about this course

In this course, you'll learn key insights into how brands can connect with their audience in the emerging world of digital media.
Dines has partnered with Ravensbourne University London's educator and design writer, Derek Yates, to create a series of short films, case studies, and practical interactive exercises that will give you the training you need to confidently build a successful digital marketing strategy.
Explore how to build your network, discover how to creatively disrupt, learn the theory behind contemporary communication design, and understand how to deliver inspirational creative content.

Digital Marketing: Storytelling in the New Communication Landscape
at
FutureLearn
Curriculum

Creative advertising & marketing

Creative strategy design

Digital design & strategy

Social media content creation

Critical and contextual theory related to communication design

Emerging creative practice in relation to communication design

Digital Marketing: Storytelling in the New Communication Landscape
at
FutureLearn
Faculty details

Derek Yates

An educator and design writer. The author of ‘Communication Design, Insights from the Creative Industries’, published by Bloomsbury. Initiator of collaborations with the likes of Apple, Sky & Barclays