Digital Playground: Where Luxury Fashion is Finding its Sense of Humour
- Offered byFutureLearn
Digital Playground: Where Luxury Fashion is Finding its Sense of Humour at FutureLearn Overview
Digital Playground: Where Luxury Fashion is Finding its Sense of Humour
at FutureLearn
Duration | 4 weeks |
Total fee | ₹2,252 |
Mode of learning | Online |
Credential | Certificate |
Digital Playground: Where Luxury Fashion is Finding its Sense of Humour
Table of contents
Digital Playground: Where Luxury Fashion is Finding its Sense of Humour at FutureLearn Highlights
Digital Playground: Where Luxury Fashion is Finding its Sense of Humour
at FutureLearn
- Duration 4 weeks
- Weekly study 4 hours
- 100% online Learn at your own pace
Digital Playground: Where Luxury Fashion is Finding its Sense of Humour at FutureLearn Course details
Digital Playground: Where Luxury Fashion is Finding its Sense of Humour
at FutureLearn
Skills you will learn
More about this course
- Humour helps connect humans on an emotional level, and it's a strategy brands are now using to attract a whole new generation of customers
- On this three-week course, you'll delve into the definition of the science of humour and its application by both heritage and luxury fashion brands to rejuvenate their creativity
- You'll discover why brands are infusing humour into their digital campaigns, and how they are implementing it across social media to connect with younger consumers
- You'll delve into the sensations of humour and joy, and understand their role in the creative process
- To help explore these concepts, you'll unpack a range of case studies from top luxury fashion brands including Vivienne Westwood and Hanifa
- You'll critically assess communication strategies put forward by luxury fashion brands to understand which techniques work
- You'll also analyse the ethics of humanising a brand by using humour
Digital Playground: Where Luxury Fashion is Finding its Sense of Humour at FutureLearn Curriculum
Digital Playground: Where Luxury Fashion is Finding its Sense of Humour
at FutureLearn
Digital Playground: Where luxury fashion is finding its sense of humour
Digital playground: Where luxury fashion is finding its sense of humour
Defining Humor: The Underlying Themes
Humor Codes and Generations
Week 1: Recap
Why premium luxury brands are embracing humour for marketing success.
Discover why premium luxury brands are turning to humour for their marketing success.
How Luxury Fashion Brands are Using Humor
Week 2: Recap
Humour in Fashion Voices
Humour in Fashion Voices
Speaking to the Voices of Humor
Reflecting on Week 3
Humour in Fashion Design
Humour in Fashion Design
In Real Life: Humor in Fashion Design
Course Recap
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