DUKE Corporate Education - Post Graduate Certificate in Product Management
4.7 /5- Offered byupGrad
- Private Institute
- Estd. 2015
DUKE Corporate Education - Post Graduate Certificate in Product Management at upGrad Overview
Duration | 4 months |
Total fee | ₹1.60 Lakh |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
- Overview
- Highlights
- Course Details
- Curriculum
- Faculty
- + 2 more items
DUKE Corporate Education - Post Graduate Certificate in Product Management at upGrad Highlights
- Earn a certificate of completion from Duke Corporate Education
- Fee payment can be done in installments
- Learn from 10+ Case Studies and 10-Week Product Mindset Bootcamp
- Get expertise on tools like Google Analytics, Jira, Micro, marvel, mixpanel
DUKE Corporate Education - Post Graduate Certificate in Product Management at upGrad Course details
Project Managers
Project Leads
Technical Managers
Software Developers
Marketing Professionals
Sales Professionals
UI-UX Designers
Analysts
Consultants
Entrepreneurs
BD Managers
Others who are interested in getting into the Product Management domain
Product Knowledge (Discovery, Strategy, Delivery, Optimization)
Problem Solving
Product Sense
Structured Thinking
Communication
Team Collaboration
Stakeholder Management
Leadership
DUKE Corporate Education - Post Graduate Certificate in Product Management at upGrad Curriculum
Understanding the User and the Market
Analyze the need of the business, market gaps and the key competitors of the product
Create and validate your hypothesis by performing effective user research
Use different user research methods — surveys, interviews, contextual inquiries, and so on — to uncover the needs & behaviour of your users
Synthesize your research data to create artefacts like user persona and user journey maps
Learn how to conduct user research to identify user needs and create user persona, and user journey maps through research tools
Identify the difference between product vision, mission and strategy
Identify the various stages of adoption for your product
Product Design and Prototyping
Evaluate different options, methods, and tools for rapid prototyping
Create product sketches, wireframes and mockups
Build functioning prototypes to evaluate possible ideas and solutions
Describe the process of a design sprint used in organisations
Explain the purpose, types and ways of conducting a usability test for a product prototype
Analyse the different types of MVP (minimum viable product) and decide when to use which one
Apply the Learn-Build-Measure model to build successful MVPs
Product Development and Launch
Deploy agile and scrum frameworks required to develop and launch a product
Create user stories and epics for the development of a product feature
Create a cohesive product requirements document (PRD) for a product
Create a go-to-market strategy for a product by planning its pricing and channel strategy
Product Growth and Analytics
Identify the north star metric for a given product
Set product metrics using the AARRR framework to improve the customer journey
Analyse product data and employ product analytics to identify problems
Create activation/acquisition/ engagement/referral/monetisation strategy for a product
Apply experimentation techniques like A/B testing and multivariate testing
Learn about segmentation, funnel, and cohort analysis
DUKE Corporate Education - Post Graduate Certificate in Product Management at upGrad Faculty details
DUKE Corporate Education - Post Graduate Certificate in Product Management at upGrad Entry Requirements
- N/A
A candidate must be graduate from a recognised Institute/University
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