E-Commerce - Introduction to Internet Marketing Strategies for Businesses
- Offered byAlison
- Private Institute
E-Commerce - Introduction to Internet Marketing Strategies for Businesses at Alison Overview
E-Commerce - Introduction to Internet Marketing Strategies for Businesses
at Alison
Learn how to build coordinated Internet marketing and promotion strategies for businesses with this free online course
Duration | 3 hours |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
E-Commerce - Introduction to Internet Marketing Strategies for Businesses
Table of contents
E-Commerce - Introduction to Internet Marketing Strategies for Businesses at Alison Highlights
E-Commerce - Introduction to Internet Marketing Strategies for Businesses
at Alison
- Earn a Certificate of Completion
- Accredited by CPD
E-Commerce - Introduction to Internet Marketing Strategies for Businesses at Alison Course details
E-Commerce - Introduction to Internet Marketing Strategies for Businesses
at Alison
Skills you will learn
Who should do this course?
- For Business and Marketing Professionals wanting to expand their knowledge and understanding of effective Internet marketing strategies
More about this course
- This course will first introduce you to Integrated Internet Marketing or I2M
- I2M is a structured approach that combines marketing strategy with Internet technology
- It promotes the creation of a strategy that uses the full range of Internet mediums such as text, audio, video, and hyperlinking to help you achieve your marketing goals
- You will then learn how to make sure that your business' entire web presence is cohesive in order to communicate a consistent message to stakeholders
E-Commerce - Introduction to Internet Marketing Strategies for Businesses at Alison Curriculum
E-Commerce - Introduction to Internet Marketing Strategies for Businesses
at Alison
Promotion - Integrated Web Communications
Integrated Web Communications - Learning Outcomes
Integrated Web Communications
Integrated Internet Marketing
Matrix Examples
Lesson Summary
Promotion and Purchase - Measuring Effectiveness
Promotion and Purchase: Measuring Effectiveness - Learning Outcomes
An Electronic Trade Show and a Virtual Flea Market
The Role of the Web in the Marketing Communication Mix
Web Marketing Communication: A Conceptual Framework
Caching and Undercounting
Lesson Summary
Web Advertising and Promotions for Businesses Assessment
Fundamentals of Web Advertising and Promotions for Businesses Assessment
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