UC Irvine - E-Marketing Specialization
- Offered byCoursera
- Public/Government Institute
E-Marketing Specialization at Coursera Overview
E-Marketing Specialization
at Coursera
Duration | 3 months |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
E-Marketing Specialization
Table of content
- Overview
- Highlights
- Course Details
- Curriculum
E-Marketing Specialization at Coursera Highlights
E-Marketing Specialization
at Coursera
- Earn a certificate upon completion from Coursera
E-Marketing Specialization at Coursera Course details
E-Marketing Specialization
at Coursera
Skills you will learn
More about this course
- In this specialization, students will explore the continually evolving platforms and channels of digital marketing and learn how to define and build an audience through social media, search engine marketing, and website optimization
- Areas of study include mobile-first marketing, microsites, and how to measure and track conversion through analytical tools
- Get ready to review and practice the most relevant digital tactics for your marketing goals
- Develop a digital marketing plan designed to meet goals and objectives for any existing or new business, product, or service
- Create a marketing strategy that leverages social media, mobile marketing, and landing page best practices
- Apply testing and analytics to optimize your marketing efforts and improve business outcomes
E-Marketing Specialization at Coursera Curriculum
E-Marketing Specialization
at Coursera
Identifying, Attracting, and Growing Your Digital Audience
Strategies for Converting and Retaining Customers Online
Mobile Marketing, Optimization Tactics, and Analytics
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