IIM Raipur - Executive Certificate Program in Digital Marketing

Executive Certificate Program in Digital Marketing
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Overview

Executive Certificate Program in Digital Marketing

Table of content

Who should do this course?

Sales & Marketing Professionals
Working professionals with roles in Sales, Marketing, Business Development, Branding, Advertising, Communications
Entrepreneurs and Business Owners who want to establish a global presence
Interns or early professionals who want to enhance their knowledge in online marketing methods

What are the course deliverables?

Certificate from IIM Kashipur
Lectures imparted by eminent faculty from IIM Kashipur and industry professionals
Case studies, simulations & class exercises
Gain deeper understanding of the Why, What and How of leveraging various Digital Marketing Channels
Gain deeper understanding of the Why, What and How of leveraging various Digital Marketing Channels
Live & Interactive Digital Learning
Scheduled classes at convenient timings for working professionals
One on one interactions
Live tech support
Classroom based learning

More about this course

From being an alternative distribution channel, the Internet today has become a mainstay in core marketing activities like advertising, sales, creation of word-of-mouth customer service, new product design and even branding. There are many tangible means for monetization of content through newer forms of online advertising and interactive marketing tools on the mobile web. These processes are just beginning and will have enormous impact on our activities and the way we relate to people and organizations.
This program will provide candidates with an analytical and theoretical framework to understand the emerging practices in the world of Digital Marketing.
It will cover the what, why and how of major current approaches, including online listening and monitoring, search engine optimization and social media participation.