Fashion Management: Brands, Communication & Distribution

Offered byFutureLearn

Fashion Management: Brands, Communication & Distribution
at
FutureLearn
Overview

Discover how to build a brand identity, how to translate it into the consumer experience, and how to successfully communicate it

Duration	3 weeks
Mode of learning	Online
Official Website	Go to Website
Credential	Certificate

Fashion Management: Brands, Communication & Distribution

Table of content

Overview
Highlights
Course Details
Curriculum
Faculty

Fashion Management: Brands, Communication & Distribution
at
FutureLearn
Highlights

Earn a certificate from Institut Français de la Mode (IFM)

Fashion Management: Brands, Communication & Distribution
at
FutureLearn
Course details

Skills you will learn

Marketing Digital marketing Business Strategy Communication skills Branding

What are the course deliverables?

Explore how to build a brand identity

Explain how to translate a brand identity into the consumer experience

Explore how to communicate a brand identity

More about this course

Get a world-class introduction on how to create a fashion brand, and then communicate that identity to an audience over social media.
Examine what it means to create a unique brand, and what modern consumers are looking for in terms of digital communication and fashion experience.
You'll explore what the building of a fashion brand entails, how fashion can play a positive societal role, and what they can represent beyond just clothes

Fashion Management: Brands, Communication & Distribution
at
FutureLearn
Curriculum

The building of a fashion brand

Fashion brands and time

Brands as social actors and social mirrors

Beyond clothes : brands, style, and culture

Brand identity and the role of artistic directors

Test yourself

Digital transformation of fashion

The new digital economy

The transformation of fashion in the digital age

Fashion & the new digital trends

The importance of "omnichannel"

Test yourself

Digital communication in the fashion world

Fundamentals of digital communication

How fashion is becoming part of the ?entertainment economy?

Social media and fashion: a new approach

New paradigms of fashion communication in the ?age of awareness?

Test yourself

Fashion Management: Brands, Communication & Distribution
at
FutureLearn
Faculty details

Monica Benzi

I lead the MSc Fashion & Luxury Management degree program at IFM in Paris. I hold a professional and teaching experience in fashion retail and cosmetics, luxury brand management, and fashion marketing