Fashion Management: Defining Markets, Business Models & Trends
- Offered byFutureLearn
Fashion Management: Defining Markets, Business Models & Trends at FutureLearn Overview
Fashion Management: Defining Markets, Business Models & Trends
at FutureLearn
Explore fashion from a historical and sociological perspective and understand evolving fashion business models
Duration | 3 weeks |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
Fashion Management: Defining Markets, Business Models & Trends
Table of content
- Overview
- Highlights
- Course Details
- Curriculum
- Faculty
Fashion Management: Defining Markets, Business Models & Trends at FutureLearn Highlights
Fashion Management: Defining Markets, Business Models & Trends
at FutureLearn
- Earn a certificate from Institut Français de la Mode (IFM)
Fashion Management: Defining Markets, Business Models & Trends at FutureLearn Course details
Fashion Management: Defining Markets, Business Models & Trends
at FutureLearn
Skills you will learn
What are the course deliverables?
Understand the definition of fashion
Understand the main fashion business models
Explain the principles of consumer behaviour
Fashion Management: Defining Markets, Business Models & Trends at FutureLearn Curriculum
Fashion Management: Defining Markets, Business Models & Trends
at FutureLearn
What is Fashion? An historical and sociological perspective
Getting started
Fashion as an expression of modernity
The origins of the contemporary fashion industry
From counter-culture to mainstream
Test yourself
Evolving fashion business models
Luxury business models: from couture houses to mega brands
The rise of affordable luxury and DNVB: singularity & new challenges
Mass market retailers: a new paradigm
Test yourself
Trends, tribes and customers
Key changes in fashion consumption
New generations and new consumption modes
Sustainable fashion consumption
The second hand market
Test yourself
Fashion Management: Defining Markets, Business Models & Trends at FutureLearn Faculty details
Fashion Management: Defining Markets, Business Models & Trends
at FutureLearn
Monica Benzi
I lead the MSc Fashion & Luxury Management degree program at IFM in Paris. I hold a professional and teaching experience in fashion retail and cosmetics, luxury brand management, and fashion marketing
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