Getting Started with Digital Marketing at FutureLearn Overview
Duration | 3 weeks |
Total fee | ₹2,205 |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
Getting Started with Digital Marketing at FutureLearn Highlights
- Duration 3 weeks
- Weekly study 6 hours
- 100% online Learn at your own pace
Getting Started with Digital Marketing at FutureLearn Course details
- This three-week digital marketing course will teach you all you needed to know about digital marketing through dynamic video presentations and practical learning activities.
- You'll cover the main basic concepts, techniques, and skills required in order to develop, plan and implement an effective digital marketing strategy.
- To start off with, you'll identify the core principles and purpose of digital marketing and will decipher the key considerations for ensuring optimum performance across a range of different digital channels.
- This will include the benefits of inbound channels (such as email and affiliate marketing) as well as outbound channels (such as display and video advertising).
- You'll then use the 'buyer journey' concept in order to understand how to engage an audience effectively, will distinguish between email strategies and will also decipher the key steps for setting up an effective social media marketing campaign.
- You'll then differentiate between the key components of search engine optimisation (SEO) and will identify different email strategies for acquiring and retaining customers.
- You'll also discover the value and importance of UX to users, the role of Google Analytics in driving data-led decisions and how to recognize key digital display advertising components and tactics.
- Throughout the duration of the course, you'll be learning from digital marketing experts at the Digital Marketing Institute; the proven global standard for digital marketing certification with 120,000+ members and over 20,000+ certified professionals.
Getting Started with Digital Marketing at FutureLearn Curriculum
Introduction to Digital Marketing
Week 1: Introduction
Channel Planning
Connecting with the Customer
Week 1: Quiz 1
Purpose of Content Marketing
Buyer Personas
Inbound Channels: Social Media
Week 1: Summary
Week 1: Quiz 2
Search and Digital Channels
Week 2: Introduction
Inbound Channels: Search Engine Marketing
Inbound Channels: Email and Affiliate Marketing
Outbound Channels: Display and Video Advertising
Week 2: Summary
Week 2: Quiz
Digital Strategy and Website Optimization
Week 3: Introduction
Web Design and Website Optimization
Importance of User Experience
Analytics Fundamentals
Week 3: Quiz 1
Becoming a Strategic Thinker
Digital Strategy Fundamentals
Executing a Digital Marketing Strategy
Week 3: Summary
Week 3: Quiz 2
Course Summary
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