IIM Calcutta - IIM Calcutta - Executive Programme in Sales & Marketing (EPSM) (Batch 14)

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Offered byHughes Global Education

IIM Calcutta - Executive Programme in Sales & Marketing (EPSM) (Batch 14)
at
Hughes Global Education
Overview

Get an in-depth understanding of contemporary approaches to acquire, retain and grow business with various stakeholders in the market in an effective manner.

Duration	12 months
Total fee	₹3.52 Lakh
Mode of learning	Online
Difficulty level	Intermediate
Credential	Certificate

IIM Calcutta - Executive Programme in Sales & Marketing (EPSM) (Batch 14)

Table of contents

Overview
Highlights
Course Details
Curriculum
Entry Requirements
+ 1 more item

IIM Calcutta - Executive Programme in Sales & Marketing (EPSM) (Batch 14)
at
Hughes Global Education
Highlights

Get the prestigious IIM Calcutta Certification & Executive Education Alumni Status
Enables superior performance on the job. Exclusive focus on imparting relevant skills for career development.
Live online classes by the Industry Experts and Best Faculty + 1 Campus Visit
Highly interactive leveraging use of technology with blend of lectures, real life case studies, quizzes and workshops.
Increased quality of interactions and peer group learning among participants.

IIM Calcutta - Executive Programme in Sales & Marketing (EPSM) (Batch 14)
at
Hughes Global Education
Course details

Skills you will learn

Marketing Research Digital marketing Sales Sales Management Services Marketing Marketing Distribution management Brand management Marketing Communication Simulation Business Development

Who should do this course?

Junior & Middle level executives looking to make a career in Sales and Marketing in Pharma, FMCG, Banking & Financial Services, Industrial products etc. The programme provides basic understanding of contemporary approaches to acquiring, retaining and growing business with various stakeholders in the market in an efficient and effective manner.

What are the course deliverables?

Understand the Conceptual frameworks in sales and marketing
Be able to learn how to manage, motivate and lead sales and marketing teams
Understand the fundamentals of channel design and development.
Helps participants in developing broad understanding of emerging Sales & Marketing frameworks and their relationships with other business functions to grow in the market.
Helps you identify and solve the challenges in today's marketplace using the latest concepts of sales and marketing.
Understand customer and market orientation for business success along with the fundamentals of channel design and development
Equips the managers with the abilities to understand the roles and responsibilities of a manager dealing with sales and marketing

More about this course

EPSM is specially designed for individuals wishing to pursue a career in Sales & Marketing. The program provides basic understanding of contemporary approaches to acquiring, retaining and growing business with various stakeholders in the market in an efficient and effective manner.
The Program would help participants in developing broad understanding of emerging Sales & Marketing frameworks and their relationships with other business functions to grow in the market and will also focus on cutting edge issues concerning sales and marketing practices including brand, services, distribution channel management and people management issues. The program faculty will focus on synergy between in-field practice and in-class learning. The program would also provide opportunities for specialized focus on Sales Management for Pharmaceutical, Banking and Financial services, FMCG Industries along with Industrial Sales.