Sales & Marketing

Jasmine Dang AroraDeputy Manager-Content
Keeping the audience well-informed about a business and its services is of utmost importance for any organisation. For any company, its main objective is to market and sell its services or products profitably. Since every business focuses on activities like creating a marketing strategy, conducting market research, pricing, promotion, advertising, public relations, product development, etc., a career in Sales and Marketing is a lucrative option.
What is the Sales and Marketing Course?
To sell a business commodity and help it reach the masses, every business organisation requires a sales and marketing team. Put in simple terms, the selling of goods and services is sales and marketing is ensuring that those goods and services reach the targeted customers. It requires combining creativity with analytical thinking. Pursuing a course in Marketing and Sales opens a number of career pathways. Along with offering a handsome salary, a career in Sales and Marketing gives the students the opportunity to take up an interesting job that involves handling important roles for an organisation.
The type of jobs offered after completion of a course in Sales and Marketing primarily focuses on strategising the action plan and delivering the best results possible. Candidates can choose to pursue a Sales and Marketing course at Graduate, Post-Graduate, Diploma and Certificate level.
A course in Sales and Marketing helps one gain knowledge about consumer behavior and How’s and Why’s of the market. The curriculum Sales and Marketing is created in such a way that students understand the complete concept of Marketing – this enables them to make quick and effective decisions while managing real-time business activities in the future.
Sales and Marketing Eligibility Criteria
Level of Course Eligibility | |
---|---|
Undergraduate Courses |
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Post Graduate Courses |
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Diploma Courses |
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Certificate Courses |
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Also Read: Top Sales and Marketing colleges in India
Sales and Marketing Entrance Exams
Some of the common entrance exams for admission to Sales and Marketing courses are:
- Common Admission Test
- Karnataka Post Graduate Common Entrance Test
- Maharashtra Common Entrance Test
- Symbiosis Entrance Test
- Common Management Admission Test
- Yashwantrao Chavan Maharashtra Open University YCMOU
- Tata Institute of Social Sciences National Entrance Test
- Tamil Nadu Common Entrance Test
- Andhra Pradesh - Integrated Common Entrance Test (APICET)
Sales and Marketing Required Skillsets
To be able to build up a career in Sales and Marketing an individual needs to be socially adept and personable. Also, the candidate should have in-depth knowledge of the market so that you can make yourself stand out in the industry. Mentioned below are some core skillsets required for a career in Sales and Marketing:
Skillset for Sales and Marketing Candidates |
|
---|---|
Socially Adept |
Tech-savvy |
Self-motivated |
Excellent Communication Skills |
Confident |
Public Speaking Skills |
Analytical Ability |
Creative |
Negotiation Skills |
Stress Management |
Data Driven |
Decision Making Skills |
Planning and Organising |
Ability to understand the buyer |
Active Listening & Responsiveness |
Service Orientation |
Leadership Skills |
Strategic Prospecting Skills |
Time Management |
Objection Handling Skills |
Demo skills |
Post-Sale Relationship Management |
Sales and Marketing Syllabus
The core topics taught in Sales and Marketing courses are:
Sales and Marketing Course Curriculum |
|
---|---|
Management Concepts & Organizational Behaviour |
Accounting for Managers |
Business Environment & Law Research |
Financial Management |
Marketing Management |
Operations Research and Management |
Strategic Management |
Consumer Behaviour |
Marketing Research & Planning |
Industrial Marketing |
Logistics And Supply Chain Management |
Retail Marketing |
Rural Marketing Services |
Marketing Advertising & Sales Promotion |
Customer Relationship Management |
Global Marketing Project |
Principles and Practice of Management |
Digital Marketing |
Brand Management |
Market Segmentation |
Market Targeting |
Market Positioning |
The Nature and Culture of Markets |
Basic Processes of Sales, Marketing, and Marketing Management |
Study of Market Potentials |
Analysis Techniques for Market Competition Study |
Sales and Marketing – Basic Functions, Characteristics, and Roles in the Market |
The Essentials of Sales and Marketing |
Services Marketing |
Marketing Communications |
Sales Responsibilities and Preparation |
Sales Management Organization and Control |
Product Development |
Placement & Pricing |
Stock handling and inventory control |
Visual Merchandising |
Know your specialisation: MBA in Sales & Marketing
Sales and Marketing Job Profiles
With the rise in competition in every field is increasing, a career in Sales and Marketing have a great scope. A sales and marketing career is demanding and challenging. To do well in this field, one must be smart, a quick thinker, a problem solver and unique. Check out the table below to know the job profiles and average packages offered to sales and marketing professionals in India:
Job Profile |
Description |
Average Package (in INR) |
---|---|---|
Sales and Marketing Manager |
A Sales & Marketing Manager is responsible for coordinating sales activities, planning and executing promotional campaigns, overusing the sales and marketing budget of the company, etc. |
5.6 LPA |
Market Research Analyst |
A Market Research Analyst uses statistical software to analyse the market data, create reports and presents it to the management and clients. |
3.39 LPA |
Project Manager |
The core responsibility of a Project Manager is to ensure the successful delivery of all projects within deadlines. A Project Manager needs to handle multiple projects at a time and communicate the requirements of the project with the team members. |
15.5 LPA |
Distribution Manager |
The Distribution Manager is responsible for order testing, warehouse operations, replacements of machines, etc. Also, the Distribution Manager approves and reviews purchase orders. |
7.4 LPA |
Area Sales Manager |
An area Sales Manager develops the creative ideas that can help in the generation of sales. Also, creating strategies and setting targets for marketing are handled by an area Sales Manager |
6 LPA |
Advertising Manager |
An advertising manager is responsible for estimating the advertising campaign’s budget and approving the material required for advertising. Also, the manager assesses the performance of the campaign. |
9.9 LPA |
Customer Relationship Manager |
A Customer Relationship Manager maintains a good level of engagement with the customers and identifies trends and opportunities to generate revenue whilst keeping the interests of the customers on the priority. |
3.62 LPA |
Sales Representative |
A Sales Representative will build contacts and must have complete knowledge of the products and services provided by the company. |
3.42 LPA |
Brand Manager |
A Brand Manager is responsible for adapting a brand strategy for an organisation’s target market. They are responsible for maintaining brand integrity across all marketing initiatives and communications |
9 LPA |
*the above salary data has been taken from payscale.com
Sales and Marketing Top Recruiters
Check out the table below to know the top recruiters who hire sales and marketing graduates:
Top Sales and Marketing Recruiters |
|
---|---|
|
IBM |
One Plus |
Apple |
|
Amazon |
Infosys |
Reliance |
Swiggy |
Microsoft |
Flipkart |
Mindtree |
Walt Disney |
Wipro |
HCL |
Nestle |
Zomato |
Netflix |
Uber |
Eros Now |
Read More: Explore a bright future with Marketing
FAQs
Q: What is the Sales and Marketing course?
Q: Which MBA entrance exam can I take to pursue MBA in Sales and Marketing?
Q: Which skill sets are required by the students to pursue a career in the Sales and Marketing field?
Q: Which are the top colleges for MBA in Sales and Marketing in India?
- IIM Lucknow
- IIM Calcutta
- Department of Management Studies, IIT Delhi
- XLRI
- Management Development Institute
Q: What are the benefits of a Sales and Marketing course?
Q: Can I pursue an online Sales and Marketing course?
Q. What are the eligibility criteria for undergraduate course in Sales and Marketing?
Q. What are the eligibility criteria for admission to a postgraduate course in Sales and Marketing?
Q. What are the main subjects in Sales and Marketing courses?
Q. What are the salaries offered at various job profiles in Sales and Marketing field?
Q. Which companies are the top recruiters in Sales and Marketing industry?
- One Plus
- IBM
- Apple
- HCL
- Netflix
Popular Sales & Marketing Colleges in India
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Most Popular Courses
Popular Courses
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Comments
based on the last year cutoff. fro SC it was 110 marks and for general it was 187 marks
d
Is affiliate marketing a good career option in India?
Affiliate marketing is a type of performance-based marketing, hence unless you have a good connection, a customer base, or sourcing and influence where you can generate business results for corporate or self, it's a tough job role. Affiliate marketing is a great way to earn more income but, it is...Affiliate marketing is a type of performance-based marketing, hence unless you have a good connection, a customer base, or sourcing and influence where you can generate business results for corporate or self, it's a tough job role. Affiliate marketing is a great way to earn more income but, it is a part-time job, not a good full-time career option. However, Looking at the growing competition, the same product is promoted and sold by many of the affiliates.
Dear aspirants
Yes, AM is a good career option in India, but it depends upon how you express your views in front of client and your influencing skills. 0
Thank you.
d
Do you need a degree for affiliate marketing?
One of the best reasons to become an affiliate marketer is the low barrier of entry. You do not need any specific degree or work experience. All you need is a smartphone or laptop to create and edit content, and the basic skills necessary to maintain the website or profile and upload your content...One of the best reasons to become an affiliate marketer is the low barrier of entry. You do not need any specific degree or work experience. All you need is a smartphone or laptop to create and edit content, and the basic skills necessary to maintain the website or profile and upload your content. To Become an Affiliate Marketer, the steps are listed below;
1- Choose a Niche.
2- Evaluate Market Demand.
3- Analyze the Competition.
4- Research Affiliate Programs.
5- Pick Your Affiliate Marketing Methods.
6- Create and Publish Top-Notch Content. I hope this will help you.
d
Is there a course for affiliate marketing?
There are many affiliate marketing courses. But these are five popular and best courses for affiliate marketing:1- Commission Hero. 2- The Affiliate Lab by Matt Diggity. 3- Savage Affiliate by Franklin Hatchett. 4- Authority Hacker Pro by Authority Hacker Pro. 5- The Authority Site System by Auth...There are many affiliate marketing courses. But these are five popular and best courses for affiliate marketing:
1- Commission Hero.
2- The Affiliate Lab by Matt Diggity.
3- Savage Affiliate by Franklin Hatchett.
4- Authority Hacker Pro by Authority Hacker Pro.
5- The Authority Site System by Authority Hacker. Affiliate marketing is a course where you can earn by selling some individuals, businesses, or companies products online. I hope this will help you.
Yes, these are few that you can try:-1. Learn How to Build High-Quality Affiliate Websites (Udemy)2. ClickBank Success (Udemy)3. The Complete 2020 Hands-on Affiliate Marketing Course (Udemy)4. Affiliate Marketing Side Hustle: A New Entrepreneurs Guide - Skillshare5. The Authority Site System - Au...Yes, these are few that you can try:-
1. Learn How to Build High-Quality Affiliate Websites (Udemy)
2. ClickBank Success (Udemy)
3. The Complete 2020 Hands-on Affiliate Marketing Course (Udemy)
4. Affiliate Marketing Side Hustle: A New Entrepreneurs Guide - Skillshare
5. The Authority Site System - Authority Hacker.
P
What are the best options in Pune for MBA in HR and marketing with 5-6 lakhs fees. Which is better among IICMR, GBSRC, ISMS and RIIM?
You can target top MH-CET / CAT / NIRF colleges. Pune has one of the top b schools like Symbosis, NIA, NIBM. Please invest your money and time with care. You can target top 50 b school. Not to make hurry in doing MBA. Also you can explore about option of doing distance MBA along with job from NMI...You can target top MH-CET / CAT / NIRF colleges. Pune has one of the top b schools like Symbosis, NIA, NIBM. Please invest your money and time with care. You can target top 50 b school. Not to make hurry in doing MBA. Also you can explore about option of doing distance MBA along with job from NMIMS/ SCDL / IGNOU.
d
What is the best course to learn affiliate marketing?
A list of popular and best courses for affiliate marketing is mentioned below:1- Amazon Associates. 2- All the big box stores. 3- AvantLink. 4- ShareASale. 5- Commission Junction. 6- TUNE. 7- Impact Radius. 8- Refersion Marketplace. Affiliate marketing course covers good sort of topics like incre...A list of popular and best courses for affiliate marketing is mentioned below:
1- Amazon Associates.
2- All the big box stores.
3- AvantLink.
4- ShareASale.
5- Commission Junction.
6- TUNE.
7- Impact Radius.
8- Refersion Marketplace. Affiliate marketing course covers good sort of topics like increasing customer conversions, email marketing, improving lead generation, Google SEO practices, understanding Affiliate websites, and more. Affiliate marketing is a programme where you can earn by selling some businesses, individuals, or companies' products online. I hope this will help you.
C
I want to take admission in a good college for doing MBA in digital marketing in Bangalore. Please suggest some colleges.
MBA in Digital Marketing is a two year postgraduate degree that deals with formulating successful digital marketing strategies that provide technical skills to target the customers and market the products and services of a business. And nowadays every sector needs digital marketing right from ins...MBA in Digital Marketing is a two year postgraduate degree that deals with formulating successful digital marketing strategies that provide technical skills to target the customers and market the products and services of a business. And nowadays every sector needs digital marketing right from institutions to product and service-based businesses. Include human resource management, e-marketing, mobile marketing, operations management, digital marketing, and much more. The scope of digital marketing is growing dramatically. As the digital marketing domain is dynamic, it promotes high job scope and paves the way for students to explore a different career path. Some of the colleges in this field in Bangalore are as follows
Cma business school
Gibs business school
University of management.
S
I want to know about the latest cutoff information for B.Com. (Hons.) in Marketing at Calcutta University.
A
I want to know about the latest cutoff information for B.Com in Marketing at St. Xavier's Kolkata.
A
What is the fees of MBA marketing in Jaipuria Institute?
Jaipuria Institute of Management is one amongst the best MBA/PGDM colleges and the largest groups in northern and central India to offer AICTE approved and there Courses, Fees is approx, Rs 13.50 Lakhs,The campuses are equally good in terms of accreditation, ranking, academics. All three campuses...Jaipuria Institute of Management is one amongst the best MBA/PGDM colleges and the largest groups in northern and central India to offer AICTE approved and there Courses, Fees is approx, Rs 13.50 Lakhs,The campuses are equally good in terms of accreditation, ranking, academics. All three campuses are AACSB members (international rankings) and offer NBA accredited PGDM programs, recognized by AIU (Association of Indian Universities) as equivalent to an MBA.
S
I want to know about the latest cutoff information for MBA in Marketing at SJCE Mysore.
You should obtain 50% or above to secure admission
S
Which is better, an MBA in finance or an MBA in marketing?
An MBA in finance is an option if you are interested in financial management; otherwise, an MBA in marketing is an option. 1. Function: The finance team is essential to a company's account management. They plan, carry out, and manage finance for a company. The marketing team, on the other hand, i...An MBA in finance is an option if you are interested in financial management; otherwise, an MBA in marketing is an option.
1. Function: The finance team is essential to a company's account management. They plan, carry out, and manage finance for a company. The marketing team, on the other hand, is in charge of overseeing business expansion by making sure a company's goods and services are effectively advertised in the marketplace.
2. Job profile: With an MBA in Finance, you can become a finance executive, an assistant finance manager, a finance associate, etc. You can work as a marketing researcher, sales manager, marketing manager, advertising executive, or promotion manager with an MBA in marketing.
3. Pay: The starting salary for an MBA student in finance is approximately Rs. 3.2 LPA, while the starting salary for an MBA student in marketing is approximately Rs. 3.8 LPA. Both fields offer good career growth opportunities, but MBA marketing has higher earning potential.
Difference between MBA Finance and MBA Marketing, we can say that MBA in Marketing involves promotion and communication regarding various products and services with clients and customers. The focus is to increase the sales of a company and a lot of measures are taken to achieve that including Adv...Difference between MBA Finance and MBA Marketing, we can say that MBA in Marketing involves promotion and communication regarding various products and services with clients and customers. The focus is to increase the sales of a company and a lot of measures are taken to achieve that including Advertising, Public Relations, Corporate Branding, and Market Research. MBA in Finance is predominantly focused on the financial aspects of business and management. It trains students in the field of financing, budgeting, accounting, auditing, managing financial resources, handling investments, analyzing data, evaluating risks, and making financial decisions for businesses. A degree in finance will teach you how to manage debt and analyze financial trends.
S
Which is better, an MBA in human resources management or an MBA in marketing?
Those interested in organizational management can pursue an MBA in human resources management. On the other hand, those who prefer marketing management can pursue an MBA in marketing. 1. Job profile: You can become an HR executive, payroll specialist, HR head, employee relations manager, and tech...Those interested in organizational management can pursue an MBA in human resources management. On the other hand, those who prefer marketing management can pursue an MBA in marketing.
1. Job profile: You can become an HR executive, payroll specialist, HR head, employee relations manager, and technical recruiter with an MBA in HR. With an MBA in marketing, you can become a marketing researcher, sales manager, marketing manager, advertising executive, or promotion manager.
2. Salary: The average salary of a fresh MBA marketing student is around Rs. 3.8 LPA, whereas it is around Rs. 3 LPA for an MBA in HR. The growth estimates are good in both fields, but MBA marketing has greater earning potential.
3. Role: Human resources departments are critical components of businesses because they are in charge of employee management. They are in charge of hiring, salary negotiations, and retaining the best talent for the company's growth. On the other hand, the marketing team looks after business growth by ensuring the products and services of a business are well promoted in the market.
MBA in both HR and Marketing are very lucrative fields of specialisation. Both these branches of MBA offer opportunities in various sectors and with exciting job opportunities. Although, choosing which field should you specialise in totally depends on your interests.
Z
What steps should be taken to study abroad? How can I get into a good college for Bachelor? Will BBA help me in Marketing?
Your performance in 10+2 abd in IELTS will GRE score will help you get into a good college.
S
What is the cutoff for BMS Capital Marketing at SIET college of Arts, Science and Commerce?
99.68 percentile IN ROUND 1 is required for admission.
K
Can I switch job in retail management and marketing after working in digital marketing for 1 year?
Yes, you can definitely change your job after working 1 year for digital marketing as it is also a part of marketing.
A
I want to know about the latest cutoff information for BBA in Marketing at Sunstone: CT University .
The latest cutoff for the sunstone CT university for BBA is minimum 50% obtained with 10+2 schooling format. And the total tution fees for 3 years is around 2.3-3.9 lakhs.
P
I did my PGDBA in 2008 with specialisation in marketing and finance. Can I do Ph.D. in economics?
R
How is the placement for Marketing specialization in MBA in Christ University Bangalore?
Christ University is one among the top in placement in India The placement in Christ University is really very awesome as every year nearly more than 600 companies come in to hire student and even student face many interview and get good placement ta a good CTC. The highest CTC in MBA is 20.5 Lacs.
K
I want to know about the latest cutoff information for MBA in Marketing at SJCE Mysore.
P
I need admission in the best University of Anantapur for this year's BBA digital marketing.
There is no such ranking available for BBA in digital marketing however these are some good institutes where you can pursue BBA in digital marketing.Sr. Krishndevrai UniversitySri Satya sai institute of higher educationBharatiya engineering and technology innovation University.PVKK degree college...There is no such ranking available for BBA in digital marketing however these are some good institutes where you can pursue BBA in digital marketing.
Sr. Krishndevrai University
Sri Satya sai institute of higher education
Bharatiya engineering and technology innovation University.
PVKK degree college & PVKK PG college.
Above mentioned colleges are where you can consider to take admission for BBA in digital marketing.
d
Which one is a better choice: an MBA in marketing or an MBA in finance?
MBA in Finance has more job opportunities in areas such as banks, accounts departments of companies, investment, and portfolio management firms, etc. MBA in Marketing, on the other hand, provides job prospects in areas such as advertising, and sales operations, brand management, among others. MBA...MBA in Finance has more job opportunities in areas such as banks, accounts departments of companies, investment, and portfolio management firms, etc. MBA in Marketing, on the other hand, provides job prospects in areas such as advertising, and sales operations, brand management, among others. MBA in Marketing has provided a better salary as compared to MBA in Finance. The average salary in India is INR 7.5 LPA for Marketing and INR 7 LPA for Finance. I hope this will help you.
MBA in Finance - It has more job opportunities in areas such as banks, investment and portfolio management firms, accounts departments of companies, etc. The average salary for finance is Rs. 7 LPA. If you are good with numbers and have a statistical mind, you should definitely consider pursuing ...MBA in Finance - It has more job opportunities in areas such as banks, investment and portfolio management firms, accounts departments of companies, etc. The average salary for finance is Rs. 7 LPA. If you are good with numbers and have a statistical mind, you should definitely consider pursuing this specialisation. It would be beneficial if you have a strong background in mathematics and accounting if you choose finance, however, it is not a prerequisite. MBA in Marketing - It provides job prospects in areas such as brand management advertising and sales operations, among others. The average salary in India for marketing is Rs. 7.5 LPA. Creative students who can think of out-of-the-box ideas would excel in marketing and are advised to choose this specialisation.
A
I have done D.Pharmacy. want to do MBA or any Marketing course. How do I proceed?
You can complete your MBA after the completion of D.pharmacy . If you are ready to invest two more years then you can apply for master's program in public health and health informatics. Management program like MBA hospital administration is also an another option
D
What are the best career options after MBA in marketing?
The best career options after MBA in Marketing are :- 1. Brand Manager. 2. Sales Manager. 3. Business Development Manager. 4. SEO Manager. 5. Email Marketing Manager. 6. Digital Marketing Manager. 7. Social Media Marketing Manager. 8. Logistics Manager. 9. After - sales - services Manager. 10. Di...The best career options after MBA in Marketing are :-
1. Brand Manager.
2. Sales Manager.
3. Business Development Manager.
4. SEO Manager.
5. Email Marketing Manager.
6. Digital Marketing Manager.
7. Social Media Marketing Manager.
8. Logistics Manager.
9. After - sales - services Manager.
10. Digital Marketing Executive.
11. Marketing Analyst.
12. Marketing Executive.
13. Product Manager.
14. Channel Head.
15. Customer Relationship Management.
16. Asset Manager.
17. Corporate Communications Head.
18. Digital Media Analyst.
19. Media Strategist.
20. TV Producer.
R
Which field is more valuable in MBA (finance, marketing, HR or operations)?
Every field is valuable in MBA whether finance, marketing, HR or operations. It depends on the students in which field they have interest and in which field they want to pursue their career. Each field has its own value. Finance - It allows students to pursue a career dealing with the financial a...Every field is valuable in MBA whether finance, marketing, HR or operations. It depends on the students in which field they have interest and in which field they want to pursue their career. Each field has its own value. Finance - It allows students to pursue a career dealing with the financial aspects of a business, like risk management, valuation of funds and accounting.
Marketing - It provides job prospects in areas such as brand management, advertising, and sales operations, among others. HR - It is responsible to administer the largest capital of an organisation, i.e., human capital. It focuses on practical aspects of employee management including legal, ethical and structural.
Operations - It proactively focuses on employee engagement and retention as well as leadership and management strategies.
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O
I want to know about the latest cutoff information for MBA In Marketing Management at BBAU Lucknow ?
Reply to Ojas somvanshi