Sales & Marketing Course: Admission 2024, CAT 2023, Fees, Exams, Syllabus, Top Colleges & Career Scope

Updated on Aug 17, 2023 04:26 IST
Jasmine Dang Arora

Jasmine Dang AroraDeputy Manager-Content

Sales and Marketing is one of the most demanding courses, which can be pursued at Graduate, Post-Graduate, Diploma, and Certificate levels. Bachelor of Business Administration (BBA) and Master of Business Administration (MBA) are the commonly-opted programmes that provide valuable skills to students.
The BBA in Sales and Marketing is a three-year undergraduate programme that has been split into six semesters (each semester lasts six months). Students in BBA in Sales and Marketing programmes receive a solid foundation in business and management principles, including courses in Marketing, Economics, Market research and analysis, Customer service, Communications, and Sales. Students who wish to make progress in their careers in the field of management can pursue the BBA course after completing Class 12.

MBA in Sales and Marketing is a marketing and business management programme that focuses on business principles and marketing management. It is a two-year postgraduate programme that focuses on the planning, organising, staffing, managing, operating, and controlling of sales and marketing in the workplace. Candidates, who wish to pursue MBA in Sales and Marketing must have scored at least 50 percent marks in graduation and also got an impressive score in national level exams like CATXAT, and SNAP to ensure entry to top management colleges in India. Sales and Marketing courses can be completed for fees ranging from INR 4 lakh to INR 25 lakh.

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Sales and Marketing Course Details

Students interested to pursue a career in Sales and Marketing fields can have a look at the table below to know all the important details about the courses in Sales and Marketing. The important points related to colleges, admissions, and duration of courses are:

Particulars Details
Course Name Sales & Marketing
Course Levels UG, PG, Diploma, Certificate
Eligibility

UG- Passed Class 12th from a recognised board in any stream (minimum 50 per cent marks).

PG- Passed graduation in any stream from a recognised university (minimum 50 per cent marks).

Diploma- Bachelor’s degree in relevant discipline from a recognised University.

Certificate- Class 12 or equivalent from a recognised board

Entrance Exams CATMAT, XAT, CMAT, SET, IPU CETNPAT, etc.
Fees INR 1 lakh to 20 lakh
Average Salary INR 5 to 15 lakh
Job Profiles Sales Specialist, Project Manager, Assistant Manager, Planning Executive, Marketing Executive, Customer Relationship Manager
Top Recruiters Apple, Google, Microsoft, Swiggy, One Plus, Flipkart etc.
Top Colleges IIM Calcutta, IIM Lucknow, XLRI, NMIMS, Symbiosis Institute of Business Management, etc.

Also Read:

Top Universities in India 2023

Online MBA in Sales & Marketing Colleges in India

All About Sales and Marketing Courses

Every business organisation requires a sales and marketing staff to sell a commercial item and assist it reach the people. A course in Marketing and Sales open a variety of job options as every organisation has a sales and marketing department. This course teaches students how to use the marketing process, which is used by organisations to plan, control, analyse, and implement programmes. A course in Sales and Marketing will upgrade the abilities of the students relating to decision-making and managerial skills and will expand their growth prospects in the future

Why Study Sales and Marketing?

  • Sales and Marketing courses teach students how to use the marketing process, which is used by organisations to plan, control, analyse, and implement programmes. Students should use these talents to establish and maintain good relationships with the intended buyers. 
  • The graduates of the Sales and Marketing course can become Sales Representatives, Marketing Managers, Digital Marketers, Brand Managers, Market Researchers, and so on.
  • Learning about sales and marketing will help you learn how to reach out to specific consumers, craft captivating messaging, and drive sales growth.

Benefits of Pursuing Sales and Marketing?

  • If you want to establish your own business, sales and marketing courses can give you the core knowledge you need to effectively sell your products or services and reach your target audience.
  • These courses can help you develop your career if you already work in Sales or Marketing. They can teach you the skills and information you need to take on greater responsibility, lead teams, or advance to higher-level positions.
  • Sales and marketing frequently necessitate rapid thinking and adaptation to shifting circumstances. Courses can assist you in developing problem-solving skills, which are necessary for conquering problems in various fields.

Also Read:

MBA in Sales & Marketing 

Online Marketing Courses and Certifications

Sales and Marketing Eligibility Criteria

The eligibility criteria for Sales and Marketing courses vary from college to college. The aspirants should be well informed about the eligibility, entrance exams, fee structure, and significant dates relating to admissions. The students can read on to know more about the eligibility.

Students who meet certain eligibility criteria can take up courses in Sales & Marketing. 

Level of Course Eligibility
Undergraduate Courses
  • Candidates must have passed Class 12 from a recognised board in any stream.
  • Candidates must have scored at least 50% aggregate or equivalent CGPA in Class 12 (may vary from college to college). In most universities or colleges, the candidates belonging to reserved categories are given about 5% concession.
  • Some colleges/universities provide admissions to students based on the marks obtained by them in various UG entrance exams and attaining the required cutoff.
Post Graduate Courses
  • Candidates must have completed graduation in any stream from a recognised university.
  • Candidates must have secured at least 50% aggregate in graduation or equivalent (varies from one college to another).
  • Admissions to MBA in Sales and Marketing are generally granted on the basis of entrance tests, merit and interviews.
Diploma Courses
  • Candidates must hold a Bachelor’s degree in relevant discipline from a recognised University.
  • Also, candidates must have obtained a minimum of 50% aggregate in the qualifying exam.
Certificate Courses
  • Candidates must have completed Class 12 or equivalent from a recognised board

Also Read: Top Sales and Marketing Colleges in India

Sales and Marketing Entrance Exams

The admission process for Sales and Marketing courses is underway. Sales and Marketing is a specialisation taught to MBA students in the second year. Most of the colleges for MBA Marketing admit students on the basis of entrance exam scores, group discussion, and personal interviews.

Given below are the top MBA entrance exams.

Name of Exam Registration Details Exam Details
CAT Begins from 2-Aug-2023 26-Nov-2023
MAT MAT 2023 Registration Process PBT till 29-Aug-2023 2-Sep-2023
XAT Begins from 14-Jul-2023 7-Jan-2024
NMAT Begins from 1-Aug-2023 Oct-Dec '23
SNAP First week of August, 2023 Dec' 23
SET 2023 Closed SET application form
IPMAT 2023 Closed

IPMAT application form 

CUET 2023 Closed

CUET application form

Quick Facts About Sales and Marketing Courses:

List of all MBA entrance exams

Click here to practice MAT Mock Test 2023

Click here to practice CAT Mock Test 2023

Click here to practice CMAT Mock Test 2023

Sales and Marketing Syllabus

Students desirous of pursuing these courses can read more to know semester-wise subjects taught in Sales and Marketing courses. These courses are designed by industry experts and teach students how to gather and analyse data to make informed decisions and optimise their strategies. The core topics taught in Sales and Marketing courses are:

Sales and Marketing Course Curriculum

Management Concepts & Organizational Behaviour

Accounting for Managers

Business Environment & Law Research

Financial Management 

Marketing Management 

Operations Research and Management 

Strategic Management

Consumer Behaviour 

Marketing Research & Planning

Industrial Marketing 

Logistics And Supply Chain Management 

Retail Marketing

Rural Marketing Services

Marketing Advertising & Sales Promotion

Customer Relationship Management

Global Marketing Project

Principles and Practice of Management

Digital Marketing

Brand Management

Market Segmentation

Market Targeting

Market Positioning

The Nature and Culture of Markets

Basic Processes of Sales, Marketing, and Marketing Management

Study of Market Potentials

Analysis Techniques for Market Competition Study

Sales and Marketing – Basic Functions, Characteristics, and Roles in the Market

The Essentials of Sales and Marketing

Services Marketing

Marketing Communications

Sales Responsibilities and Preparation

Sales Management Organization and Control

Product Development

Placement & Pricing

Stock handling and inventory control

Visual Merchandising

Also Read:

Sales and Marketing complete syllabus

Sales and Marketing Job Profiles and Salaries

With the rise in competition in every field is increasing, a career in Sales and Marketing have a great scope. A sales and marketing career is demanding and challenging. To do well in this field, one must be smart, a quick thinker, a problem solver and unique.

Prepare Byju's BDA interview questions to improve your employability in a variety of sales roles!

Check out the table below to know the job profiles and average packages offered to sales and marketing professionals in India:

Job Profile

Description

Average Package (in INR)

Sales and Marketing Manager

A Sales & Marketing Manager is responsible for coordinating sales activities, planning and executing promotional campaigns, overusing the sales and marketing budget of the company, etc.

5.6 LPA

Market Research Analyst

A Market Research Analyst uses statistical software to analyse the market data, create reports and presents it to the management and clients.

3.39 LPA

Project Manager

The core responsibility of a Project Manager is to ensure the successful delivery of all projects within deadlines. A Project Manager needs to handle multiple projects at a time and communicate the requirements of the project with the team members.

15.5 LPA

Distribution Manager

The Distribution Manager is responsible for order testing, warehouse operations, replacements of machines, etc. Also, the Distribution Manager approves and reviews purchase orders.

7.4 LPA

Area Sales Manager

An area Sales Manager develops the creative ideas that can help in the generation of sales. Also, creating strategies and setting targets for marketing are handled by an area Sales Manager

6 LPA

Advertising Manager

An advertising manager is responsible for estimating the advertising campaign’s budget and approving the material required for advertising. Also, the manager assesses the performance of the campaign.

9.9 LPA

Customer Relationship Manager

A Customer Relationship Manager maintains a good level of engagement with the customers and identifies trends and opportunities to generate revenue whilst keeping the interests of the customers on the priority.

3.62 LPA

Sales Representative

A Sales Representative will build contacts and must have complete knowledge of the products and services provided by the company.

3.42 LPA

Brand Manager

A Brand Manager is responsible for adapting a brand strategy for an organisation’s target market. They are responsible for maintaining brand integrity across all marketing initiatives and communications

9 LPA

*The above salary data has been taken from Naukri.com

Sales and Marketing Top Recruiters

Sales and Marketing jobs entail responsibilities like enhancing procedures, altering regulations, or introducing fresh sales and marketing strategies. A career in Sales and Marketing gives the students the opportunity to take up an interesting job that involves handling important roles for an organisation.

Check out the table below to know the top recruiters who hire sales and marketing graduates:

Top Sales and Marketing Recruiters

Google

IBM

One Plus

Apple

Facebook

Amazon

Infosys

Reliance

Swiggy

Microsoft

Flipkart

Mindtree

Find out how to answer the most asked marketing interview questions!

Read More: Explore a bright future with Marketing

Sales and Marketing FAQs

Q: What is the Sales and Marketing course?

A: A Sales and Marketing course is a course that helps individuals gain knowledge about customer behaviour and the nitty-gritty of the market. The students are taught about different concepts and facets of sales and marketing, which enables them to make quick and effective decisions, while managing real-time business activities in the future.

Sales and Marketing courses are meant to give learners a strong understanding of how to effectively advertise and sell products or services to specific audiences, as well as how to build and implement successful marketing strategies.

Q: What is MBA in Sales and Marketing syllabus?

A: The curriculum for an MBA in Sales and Marketing varies per institution, but in general, it covers a broad range of topics to offer students with a complete understanding of sales and marketing tactics, methods, and management. Some of the main subjects taught in the MBA in Sales and Marketing programme are:

MBA in Sales and Marketing
Business Communication Skills Financial Accounting
Financial Accounting Career Planning
Human Resource Management Cost and Management Accounting

 

Q: Why do Sales and Marketing?

A: The Sales and Marketing course teaches the skills which are essential in a business world. Some of the main reasons to pursue Sales and Marketing courses are:

  • Sales and Marketing course focuses on the practical application of marketing orientation, techniques, and methods in the management of an organisation's marketing resources and activities.
  • Revenue generation is inextricably tied to sales and marketing. Sales and marketing techniques are effective help to attract customers.
  • Sales and marketing efforts are focused on identifying and reaching potential consumers, increasing product or service awareness, and persuading them to buy. This contributes to the expansion of the consumer base and the growth of the firm. Also Read: Top 6 Reasons to Study Marketing

Q: Can I study Sales and Marketing Online?

A: Yes, students can also pursue various Online Sales and Marketing courses. Many educational institutions, universities, and online learning platforms provide extensive and certified online sales and marketing courses, diplomas, and even whole degree programmes. Online learning allows you to pursue your studies while also managing other obligations such as employment, family, or other duties.

Q. What are the eligibility criteria for Sales and Marketing courses?

A. Students can pursue BBA and MBA in Sales and Marketing specialisation as they are the most popular programmes in the field. Students can have a look at the table below to know the eligibility criteria for Sales and Marketing courses:

Course Name Eligibility
BBA in Sales and Marketing
  • Aspirants who have completed their Class 12 in any stream from a recognised educational board or university can pursue BBA.
  • The candidates must have attained a minimum of 50% aggregate and above in Class 12.
  • In case a candidate has appeared for the Class 12 exam and is waiting for the result, s/he can also apply to the course. 
MBA in Sales and Marketing
  • The eligibility criteria for MBA Sales & Marketing is Graduation in any stream from a recognised university.
  • The aspirants must have scored a minimum of 50 percent aggregate marks or equivalent.
  • For reserved category students, the minimum marks requirement is 45 percent aggregate in graduation.

 

Q. What are the salaries in Sales and Marketing?

A. Salaries in sales and marketing in India can vary widely depending on various factors such as the level of experience, the industry, the company's size and location, the specific role, and individual performance. The sales and marketing graduates can earn the following salaries:

Entry Level: Salary ranging INR 2 lakh to INR 4 lakh

Mid-Level:  Salary ranging INR 4 lakh to INR 8 lakh

Senior-Level: Salary ranging INR 6 lakh to 12 lakh

Q. Is it necessary to pursue MBA after BBA?

A. Although there is no hard and fast rule about pursuing an MBA after completing a BBA, in today's cutthroat competitive world, those with a higher level of education, which encompasses a broader range of knowledge, exposure, and experience, are expected to have a better chance of achieving their goals. However, if throughout the BBA curriculum, a student decides to pursue an alternative career path that does not necessitate an MBA, he or she may do so. A BBA + MBA degree is also insufficient. No amount of education can ensure success if a person is not passionate or driven enough to put in the effort.

Q. Which colleges are offering online courses in Sales and Marketing?

A. Students can pursue Sales and Marketing courses in various modes. Online courses give freedom to working professionals to continue their studies along with their work. Some of the top colleges offering Online courses in Sales and Marketing are:

Online Course Name   Fees (in INR)
MDI, Gurgaon 10.3 lakh
Parul University Online, Vadodara 80,000
upGrad, Mumbai 4.5 lakh
Jaipuria Institute of Management, Noida 1.2 lakh

Q. What are the main differences between Sales and Marketing?

A. The few major differences between Sales and Marketing are:

  • Sales are the exchange of goods or services for money, whereas marketing is the persuasion of clients and promotion of the goods or services.
  • Marketing comes first, followed by sales. Marketing prepares interested clients to purchase the company's goods or services.
  • The sales department always completes the ultimate sale, but the marketing department keeps track of corporate targets met.

Also Read: Differences between Sales and Marketing 

Q. What are the skills required for Sales and Marketing?

A. Sales and marketing are vital tasks in any firm, and they demand a diverse set of talents to be successful. Here are some of the essential sales and marketing skills:

Communication: The capacity to communicate successfully with clients, understand their needs, and sell your product or service persuasively.

Product Knowledge: A thorough understanding of the items or services being sold, including features, benefits, and competitive advantages.

Negotiation: The ability to negotiate terms, pricing, and agreements with clients in order to achieve mutually advantageous outcomes.

 

Q. What makes a good marketing graduate?

A. A good marketing graduate possesses a blend of academic knowledge, practical abilities, and personal characteristics that position them to flourish in the fast-paced and competitive field of marketing. Here are some characteristics that distinguish a marketing graduate:

  • A strong academic foundation in marketing principles, theories, and concepts obtained through formal education in marketing or a related field.
  • Analytical abilities include the capacity to analyse market trends, consumer behaviour, and data in order to develop insights that inform efficient marketing plans.
  • Knowledge of numerous digital marketing tools, platforms, and approaches, such as social media marketing, content development, SEO, email marketing, and data analytics.

Popular Sales & Marketing Colleges in India

Following are the most popular Sales & Marketing Colleges in India. Learn more about these Sales & Marketing colleges (Courses, Reviews, Answers & more) by downloading the Brochure.
1.05 L
3.9 L - 4.2 L
33.67 LPA
3.5 L
1 Course
11.2 L
24.45 LPA
1.95 L - 12.6 L
30 LPA

Popular Private Sales & Marketing Colleges in India

4.23 L - 5.56 L
2.7 - 7.63 LPA

Sales & Marketing Applications open. Apply Now

1 Course
7.95 L
6 LPA
Premier B school in Kerala| Industry Exposure & Renowned Faculty|NBA,ACBSP Accredited
9.75 L - 10 L
6.5 - 19.2 LPA
3.05 L
2.55 L - 3.8 L

Popular Sales & Marketing UG Courses in India

Following are the most popular Sales & Marketing UG Courses . You can explore the top Colleges offering these UG Courses by clicking the links below.

UG Courses

Popular Sales & Marketing PG Courses in India

Following are the most popular Sales & Marketing PG Courses . You can explore the top Colleges offering these PG Courses by clicking the links below.

PG Courses

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Fathima rusna kt

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