Yonsei University - International B2B (Business to Business) Marketing
- Offered byCoursera
- Public/Government Institute
International B2B (Business to Business) Marketing at Coursera Overview
Duration | 9 hours |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
- Overview
- Highlights
- Course Details
- Curriculum
International B2B (Business to Business) Marketing at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 3 of 6 in the International Marketing & Cross Industry Growth Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Approx. 9 hours to complete
- English Subtitles: Arabic, French, Portuguese (European), Chinese (Simplified), Italian, Vietnamese, Korean, German, Russian, English, Spanish
International B2B (Business to Business) Marketing at Coursera Course details
- This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation.
- By taking this course learners will obtain the following outcomes:
- (1) understand the differences between B2C and B2B marketing.
- (2) approach marketing problems from an inter-organizational perspective, in particular, learn about decision making at buying centers.
- (3) innovate B2B marketing via a CCCI, i.e. Cross Country & Cross Industry Innovation approach.
- (4) gain insights about CCCI Innovation and best practices via interviews with top B2B industry experts.
International B2B (Business to Business) Marketing at Coursera Curriculum
What is B2B Marketing?
Introduction to Specialization
1.1 Introduction to Course
1.2 What is B2B Marketing? Part1
1.3 What is B2B Marketing? Part2
1.4 B2B: Push & Pull and the 4W?s Approach
1.5 Expert B2B Interview with Alex Teo and Prasanna Meduri Part1
1.6 Expert B2B Interview with Alex Teo and Prasanna Meduri Part2
Syllabus
Let's Connect on Social Media
Slides
Recommended Reading on Noon Nopi
References
Lesson 1 Practice Quiz
Lesson 1 Graded Quiz
B2B Marketing Mix
2.1 B2B: Product Marketing Part1
2.2 B2B: Product Marketing Part2
2.3 B2B: Price Marketing Part1
2.4 B2B: Price Marketing Part2
2.5 B2B: Promotion Marketing Part1
2.6 B2B: Promotion Marketing Part2
2.7 B2B: Place Marketing Part1
2.8 B2B: Place Marketing Part2
Slides
Recommended Reading on Marketing Strategy
References
Lesson 2 Practice Quiz
Lesson 2 Graded Quiz
B2B Cross Country and Cross Industry Growth
3.1 B2B: Cross Country Growth Part1
3.2 B2B: Cross Country Growth Part2
3.3 B2B: Cross Industry Growth Part1
3.4 B2B: Cross Industry Growth Part2
3.5 Expert Interview with Rolls Royce International (Dr. Alex Jun) Part1
3.6 Expert Interview with Rolls Royce International (Dr. Alex Jun) Part2
3.7 Expert Interview with ThyssenKrupp (Mr. Wayne Park)
Instructor's Thank You
Slides
References
Final Graded Quiz
Other courses offered by Coursera
Student Forum
Anything you would want to ask experts?