Coventry University - International Marketing: Cultural Factors 

This course is for anyone interested in global marketing and the factors you must consider in your marketing strategy

• On this two-week course, you'll gain knowledge of the importance of culture in your global marketing strategies and the ways you can better understand cultural differences in order to succeed in international markets.
• Having an effective strategy can be the difference between success and failure in global marketing
• You'll explore and apply real-life examples of good and bad practices using culture in global marketing, helping you reflect on how culture impacts your own marketing strategies.
• By the end of the course, you'll have a better understanding of markets and buyers as well as customer service and relationship management across cultures.