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Coventry University - International Marketing: Selection and Market Entry Strategies 

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International Marketing: Selection and Market Entry Strategies
 at 
FutureLearn 
Overview

Duration

2 weeks

Total fee

900

Mode of learning

Online

Official Website

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Credential

Certificate

International Marketing: Selection and Market Entry Strategies
 at 
FutureLearn 
Highlights

  • Duration 2 weeks
  • Weekly study 5 hours
  • 100% online Learn at your own pace
Details Icon

International Marketing: Selection and Market Entry Strategies
 at 
FutureLearn 
Course details

More about this course
  • In global marketing, an effective entry strategy can be the difference between success and failure for a business.
  • On this two-week course with Coventry University, you'll analyze the strategic challenges a company faces when entering an international market and how best to overcome them.
  • Explore the ways organizations select the right market to enter, examine examples of good and bad practice, and the levels of risk associated with the process to help you determine what makes an effective market entry strategy.
  • Understand the market selection process from start to finish to identify the different obstacles businesses must overcome.
  • Using relevant examples, you'll learn to look out for the many considerations that influence market selection and how these might apply to you.
  • Learn how to analyze the different market entry methods available to organizations and gain knowledge on the internal and external factors that influence decisions.
  • You'll understand how to apply these methods to form a considered market entry strategy.
  • Learn theoretical concepts surrounding the Global Business Development Cycle, the periods of growth and recession that happen in every economy and affect businesses across the world.
  • You'll use this in a group assessment to build your understanding and learn how to apply it to a context of your choice.
  • By the end of this course, you'll understand the challenges and opportunities businesses face in international market entry selection and the tools you can use in your own strategies.
Read more

International Marketing: Selection and Market Entry Strategies
 at 
FutureLearn 
Curriculum

Selecting and Entering a New Market

Welcome to the course

Market selection

Market entry

Summary of the week

Entering New Markets

Welcome to the week

Good and bad practice in international market entry

The Global Business Development Cycle

Summary of the week

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