Discontinued(Sept 2025)- Introduction to Retail Management offered by IIM Bangalore
- Public/Government Institute
- Estd. 1973
Discontinued(Sept 2025)- Introduction to Retail Management at IIM Bangalore Overview
Duration | 6 weeks |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
Discontinued(Sept 2025)- Introduction to Retail Management at IIM Bangalore Highlights
- Earn a certificate after completion of the course
Discontinued(Sept 2025)- Introduction to Retail Management at IIM Bangalore Course details
This is a beginner-level course suitable for anyone willing to learn the basics of Retail Management
Define retail business and identify its working mechanisms
Explain the retail business model for brick and mortar formats in detail
Define the various constituents of retail strategy
Develop and sustain a competitive advantage in retail sector
Define the practical tools and techniques of retail strategy
This is a course designed to unravel the business model of a retail business across any sector
In this course, we will try defining and discussing various retail formats and their evolution with the help of various theories and practical scenarios
The objective of the course is to introduce the basic concepts of retailing to the participants
This course contains ideas, concepts, and real-life examples to make the learning process engaging and informative
To explore the nuances in this course, we will use a combination of videos, graded and ungraded assignments, discussion forums, and a proctored exam
Discontinued(Sept 2025)- Introduction to Retail Management at IIM Bangalore Curriculum
Week 1 - Introduction to Consumer Behaviour
Theoretical Frameworks of Consumer Behaviour
Cultural Symbolism
Digitalization
Summary and Additional Resources
Week 1: Understanding Basics of Retail Business
What is Retailing?
How does Retail business work?
Retail verticals; Roles and responsibility, Organizational structure
What is organized Retail?
Why retail business is significant today?
Week 2: Understanding Retail formats and strategies
Retail classification system and retail formats
Traditional retail formats, mom and pop stores
What is ideal for India? Consequences
Week 3: Retail Strategy Decisions: Merchandising, Pricing
Retail strategy mix
Merchandising basics.
What is merchandising? implications
Pricing basics, methods
Retail pricing, consequences
Week 4: Retail strategy decisions
Retail distribution network
Supply chain basics
Warehousing, physical distribution, logistics, examples
Basics of Retail Promotion
Week 5: Retail scenario in emerging markets (India)
What is emerging market? Why it is significant today? What is the retail scenario in emerging markets?
Indian retail sector evolution in different sectors.
Characteristics of Indian consumers
Expert opinion on Indian retail sector – research reports analysis
Week 6: E-tailing
Basics of E-tailing basics
Various E-tailing business models
What is the future in E-tailing? Consequences?
Discontinued(Sept 2025)- Introduction to Retail Management at IIM Bangalore Faculty details
Other courses offered by IIM Bangalore
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Discontinued(Sept 2025)- Introduction to Retail Management at IIM Bangalore News & Updates
Discontinued(Sept 2025)- Introduction to Retail Management at IIM Bangalore Contact Information
Opp. to Apollo Hospitals, Sundar Ram Shetty Nagar, Bilekahalli,
Bangalore ( Karnataka)
(For general query)
(For admission query)
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