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Northwestern University - Leadership Communication for Maximum Impact: Storytelling 

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  • Offered byCoursera
  • Public/Government Institute

Leadership Communication for Maximum Impact: Storytelling
 at 
Coursera 
Overview

Duration

4 hours

Total fee

Free

Mode of learning

Online

Difficulty level

Intermediate

Official Website

Explore Free Course External Link Icon

Credential

Certificate

Leadership Communication for Maximum Impact: Storytelling
Table of contents
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Leadership Communication for Maximum Impact: Storytelling
 at 
Coursera 
Highlights

  • Enroll for free
  • Pay only for getting a verified certificate
  • 38% got a tangible career benefit from this course
  • Offered by Northwestern University
  • Skills you will gain: Communication, Leadership, Innovation, Crisis Management
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Leadership Communication for Maximum Impact: Storytelling
 at 
Coursera 
Course details

Skills you will learn
ExcelMarketingBusiness CommunicationCommunication skillsBranding
More about this course
  • Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader?s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for innovation.

Leadership Communication for Maximum Impact: Storytelling
 at 
Coursera 
Curriculum

Leadership Lessons From Great Brands

The Art of Leadership Storytelling Made Simple

Storytelling in Crisis: The Ultimate Marketing Event

Leadership Storytelling and Innovation

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Leadership Communication for Maximum Impact: Storytelling
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