Market Research and Consumer Behavior

4.3 /5

(8 Ratings)

Offered byCoursera
Public/Government Institute

Market Research and Consumer Behavior
at
Coursera
Overview

Upskilling is a better roadmap to success. Enroll in this course to learn critical principles of Marketing Planning through real-life case studies & examples

Duration	6 hours
Total fee	Free
Mode of learning	Online
Difficulty level	Beginner
Official Website	Explore Free Course
Credential	Certificate

Market Research and Consumer Behavior

Table of contents

Overview
Highlights
Course Details
Curriculum
Student Reviews

Market Research and Consumer Behavior
at
Coursera
Highlights

Earn a certificate of learning on course completion
Start instantly and learn at your own schedule.
Enroll for free
Pay only for getting a certificate of completion
This course is offered by IE Business School

Market Research and Consumer Behavior
at
Coursera
Course details

Skills you will learn

Marketing Research Marketing Marketing Planning

More about this course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer
Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations
You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true 'consumer focus' in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions.