University of Illinois Urbana Champaign - Marketing in a Digital World

4.6 /5

(28 Ratings)

Offered byCoursera
Public/Government Institute

Marketing in a Digital World
at
Coursera
Overview

Duration	28 hours
Mode of learning	Online
Difficulty level	Beginner
Official Website	Go to Website
Credential	Certificate

Marketing in a Digital World

Table of contents

Overview
Highlights
Course Details
Curriculum
Faculty
+ 1 more item

Marketing in a Digital World
at
Coursera
Highlights

Earn a certificate after completion of the course
Financial aid available
Assessment and projects for real world exposure

Marketing in a Digital World
at
Coursera
Course details

Skills you will learn

Marketing Research Marketing Digital marketing

What are the course deliverables?

Obtain a rich understanding of the foundation of marketing and how this foundation is being shifted due to the rise of the digital revolution

Apply critical thinking skills regarding the role of digital tools and their impact upon both firms and consumers

Learn several real-world examples of how digital tools are being applied to enhance and enrich a variety of marketing activities

More about this course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers

Fee varies according to duration in months:

Fee for 1 month is 4151/-

Marketing in a Digital World
at
Coursera
Curriculum

COURSE OVERVIEW AND HOW DIGITAL TOOLS ARE CHANGING PRODUCT

Larn how new digital tools are enabling customers to take a more active role in developing and sharing products

HOW DIGITAL TOOLS ARE CHANGING PROMOTION

Learn how new digital tools are enabling customers to take a more active role in promotion activities

HOW DIGITAL TOOLS ARE CHANGING PLACEMENT

Learn how new digital tools are altering the distribution of products and revolutionizing the retail landscape.

HOW DIGITAL TOOLS ARE CHANGING PRICE & COURSE FAREWELL

Learn how new digital tools are enabling customers to take a more active role in setting the prices they pay for the products they buy

Marketing in a Digital World
at
Coursera
Faculty details

Aric Rindfleisch

John M. Jones Professor of Marketing and Area Chair, Marketing and Vernon Zimmerman Faculty Fellow and Executive Director of Illinois MakerLab

Steve Raquel

Clinical Assistant Professor of Business Administration

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Students Ratings & Reviews

4.6/5

28 Ratings

4-5
9
3-4
5

Ayush Pratap Singh

Marketing in a Digital World

5.0

Learning Experience: Very good platform for career growth and very helpful, very valueble content and imprasive, training experience was outstanding. Most trusted university. thank you

Faculty: Teacher have content knowledge, well plan and good strategy teaching and learning, his lessons were engaging, useful, he is very thoughtful teacher who puts a lot of thought into how he presents the material. Updated course, video content is very good, assignmentsare very thoughtfull, course structure is amazing, resources are imprasive and atractive. Thank you

Course Support: I choose a career in marketing because of the many opportunities for a successful career. I enrolled in this course to lern more about digital marketing.

Reviewed on 9 Aug 2022Read More