University of Illinois Urbana Champaign - Marketing Management I
5.0 /5- Offered byCoursera
- Public/Government Institute
Marketing Management I at Coursera Overview
Duration | 12 hours |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
- Overview
- Highlights
- Course Details
- Curriculum
- Student Reviews
Marketing Management I at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 5 of 7 in the Value Chain Management Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Approx. 12 hours to complete
- English Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
Marketing Management I at Coursera Course details
- In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world.
- Upon successful completion of this course, you will be able to:
- ? Define marketing and describe how marketing creates value
- ? Describe the elements of the marketing mix
- ? Explain how these elements interact to create value for consumers
- ? Use different analytical frameworks to examine how managers solve business problems
- ? Evaluate brand extensions
- ? Develop a marketing Plan proposal
- This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
Marketing Management I at Coursera Curriculum
Course Orientation
Welcome to Marketing Management I
Meet Professor Hayden Noel
Case Method Overview
Case Method: Steps in Case Analysis
Case Method: How to Prepare a Case
Case Method: Final Thoughts
Marketing Plan Orientation
Syllabus
Glossary
Brand Descriptions
Updating Your Profile
About the Discussion Forums
Case Method Readings
Module 0 Quiz
Overview
The Story of Segway
Creating Value
The Marketing Strategy Process
Module 1 Overview
Module 1 Readings
Case Memo Content Instructions
Case Memo Format Instructions
Module 1 Quiz
Module 2: Segmentation Targeting Positioning
Introduction to STP
Segmentation
Targeting
Positioning
Module 2 Overview
Module 2 Readings
Module 2 Quiz
Module 3: Branding
Module 3 Introduction
What Is a Brand and How Does Branding Work?
Brand Equity
Attributes of Strong Brands
Brand and Line Extensions
Evaluating Brand Extensions
The Brand Extension Assignment
Module 3 Overview
Module 3 Readings
Module 3 Quiz
Module 4: Product Strategy
What Is a Product?
What Is a Service?
Levels of Product
Product Mix Decisions
Product Life Cycle
Gies Online Programs
Module 4 Overview
Module 4 Readings
Congratulations!
Module 4 Quiz
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Marketing Management I at Coursera Students Ratings & Reviews
3 Ratings- 4-53
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