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Marketing on TikTok 

  • Offered byCoursera

Marketing on TikTok
 at 
Coursera 
Overview

Duration

4 hours

Start from

Start Now

Total fee

Free

Mode of learning

Online

Difficulty level

Beginner

Official Website

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Credential

Certificate

Marketing on TikTok
 at 
Coursera 
Highlights

  • Earn a Certificate upon completion
Details Icon

Marketing on TikTok
 at 
Coursera 
Course details

More about this course
  • This is the second course in the Marketing with TikTok specialization
  • In this course, you will dive into why and how businesses use TikTok for marketing
  • You will learn how to set up a business account and create a TikTok-specific marketing strategy that will build your brand, establish a following, and maintain your presence on this innovative platform

Marketing on TikTok
 at 
Coursera 
Curriculum

TikTok for Business

Introduction: Marketing on TikTok

Creating original content

How to use hashtags, hashtag challenges, trends

Advertising and ecommerce overview

Sponsored content and partnering with influencers

How to create a business account

Practice Quiz: Analyzing businesses on TikTok

Graded Quiz: TikTok for Business

Building and maintaining a presence on TikTok

Creating a TikTok Marketing Strategy

Building your brand

Nuts and Bolts of Creating Content for TikTok

Creating a content plan/calendar

TikTok creator marketplace

Maintaining Your Presence on TikTok

Brand voice and style

Increase engagement

Use analytics to inform future choices

Try new things/testing

Conclusion

Tips to Grow and Maintain Your Presence on Social Media

Graded Quiz: Building a Presence on TikTok

Practice Quiz: Maintain Your Presence on TikTok

Graded Quiz: Maintain Your Presence on TikTok

Marketing on TikTok
 at 
Coursera 
Admission Process

    Important Dates

    May 25, 2024
    Course Commencement Date

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    Marketing on TikTok
     at 
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