Marketing on TikTok
- Offered byCoursera
- Public/Government Institute
Marketing on TikTok at Coursera Overview
Duration | 4 hours |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
- Overview
- Highlights
- Course Details
- Curriculum
Marketing on TikTok at Coursera Highlights
- Earn a Certificate upon completion
Marketing on TikTok at Coursera Course details
- This is the second course in the Marketing with TikTok specialization
- In this course, you will dive into why and how businesses use TikTok for marketing
- You will learn how to set up a business account and create a TikTok-specific marketing strategy that will build your brand, establish a following, and maintain your presence on this innovative platform
Marketing on TikTok at Coursera Curriculum
TikTok for Business
Introduction: Marketing on TikTok
Creating original content
How to use hashtags, hashtag challenges, trends
Advertising and ecommerce overview
Sponsored content and partnering with influencers
How to create a business account
Practice Quiz: Analyzing businesses on TikTok
Graded Quiz: TikTok for Business
Building and maintaining a presence on TikTok
Creating a TikTok Marketing Strategy
Building your brand
Nuts and Bolts of Creating Content for TikTok
Creating a content plan/calendar
TikTok creator marketplace
Maintaining Your Presence on TikTok
Brand voice and style
Increase engagement
Use analytics to inform future choices
Try new things/testing
Conclusion
Tips to Grow and Maintain Your Presence on Social Media
Graded Quiz: Building a Presence on TikTok
Practice Quiz: Maintain Your Presence on TikTok
Graded Quiz: Maintain Your Presence on TikTok
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