Master Digital Marketing: Introduction to Marketing 

This course is designed for aspiring marketers seeking the next step in your career in digital marketing.

It provides a strong foundation of marketing knowledge to build on across other courses

• On this three-week course, you'll explore the historical principles of marketing and fundamental theories that underpin everything we still do today.
• With an understanding of the proven marketing techniques as well as a look into the new methods used in the digital landscape, you'll know what to include in your own marketing strategies.
• You'll examine different models for understanding and planning your strategies, including the hub and spoke, and Maslow's hierarchy of needs.
• With this knowledge, you'll develop an understanding of human behaviour and motivations which will help influence your marketing techniques.
• In today's digital world, it's important to understand which of the many marketing channels work for you.
• You'll look at marketing via; word-of-mouth, podcast, email, social media, Search Engine Optimization, influencer, and video to understand how to choose the right channel to connect with your audience at the right time.
• Finally, you'll examine case studies of digital transformation to understand the importance of evolving and embracing digital.