Master Digital Marketing: Marketing Fundamentals 

This course is designed for anyone looking to move into marketing

• On this three-week course, you'll explore case studies from top brands like Adidas to see the marketing mix in context and examine the use of its core elements.
• You'll also investigate the sales funnel to understand where to use different strategies through each part of the customer's journey. With this knowledge, you'll help optimize customer experience and sales, as well as minimizing expenditure.
• You'll look at the different ways you can generate interest in a brand or product such as the use of emails.
• To help with this, you'll explore tactics for building and managing email databases efficiently with automation.
• To improve your lead generation and conversion, you'll gain an understanding of the whole customer journey to examine where you can improve.
• Your customer is at the heart of everything you do, so getting their experience right can lead to increased sales and enhanced brand reputation.
• By the end of this course, you'll have mastered the fundamentals of the marketing mix and customer experience, giving you the skills to start implementing effective strategies right away.