Master Digital Marketing: The Marketing Mix 

This course is designed for those who have been introduced to marketing and would like to delve deeper into creating effective marketing strategies

• On this three-week course, you'll learn the importance of a marketing mix in your strategies and how it helps you put the right product in the right place at the right time.
• You'll examine how you intend to get your message out there as you're guided through implementing the marketing mix.
• The four Ps are the building blocks and help define your marketing mix. They are; product (or service), place, price, and promotion.
• On the course, you'll delve into the four Ps to answer important questions such as what are you selling? Where are your customers? And how will you advertise your marketing messages?
• This understanding will help you create impactful strategies for customer loyalty, product roadmaps, and promotion.
• Once you have mastered the four Ps of the marketing mix, you'll look at expanding this to seven to include people, process, and physical evidence.
• You'll examine each one and how it interacts with the other Ps to give you a comprehensive understanding of the marketing mix.
• With this targeted marketing approach, you can generate more leads and revenue, and stay ahead of the competition.