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Setting Up Your Instagram Profile for Business and Marketing 

  • Offered byFutureLearn

Setting Up Your Instagram Profile for Business and Marketing
 at 
FutureLearn 
Overview

Duration

2 weeks

Total fee

900

Mode of learning

Online

Credential

Certificate

Setting Up Your Instagram Profile for Business and Marketing
Table of contents
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Setting Up Your Instagram Profile for Business and Marketing
 at 
FutureLearn 
Highlights

  • Earn a certificate upon completion
Details Icon

Setting Up Your Instagram Profile for Business and Marketing
 at 
FutureLearn 
Course details

More about this course
  • On this two-week course, you’ll gain an introductory overview of Instagram and discover how to use marketing techniques to create organic growth and drive web traffic
  • You’ll develop a customer persona and brand voice, ensuring that every piece of content you post educates, engages, or inspires, appealing to your target audience
  • On this course, you’ll examine marketing methods including business goal alignment and competitor analysis
  • Using your new skills, you’ll design actionable strategies to optimise your organisation’s reach
  • You’ll be introduced to social media marketing techniques including influencer partnering and incentivised reshares, making sure you deliver on brand content, every time
  • By understanding the Instagram algorithms, you’ll ensure the highest level of engagement with your content
  • By the end of this course, you’ll understand the advantages of an Instagram Business Account and how to develop an initial marketing strategy that builds on a comprehensive brand voice and clearly defined business goals
Read more

Setting Up Your Instagram Profile for Business and Marketing
 at 
FutureLearn 
Curriculum

Instagram Essentials

Welcome to Week 1

Introducing Us, Learning to Learn, Introducing You

Introduction to Instagram

Benefits of Instagram

Set Up Your Profile

Let's Review

Instagram Strategy and Algorithm

Welcome to Week 2

The Importance of Strategy

Understanding the Algorithms

Creating Your Instagram Strategy

Types of Content

Let's Review

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Setting Up Your Instagram Profile for Business and Marketing
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