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Social Change: How Can Marketing Help? 

  • Offered byFutureLearn

Social Change: How Can Marketing Help?
 at 
FutureLearn 
Overview

Learn how marketing can be used to improve healthcare, protect the environment and overcome social problems.

Duration

2 weeks

Total fee

Free

Mode of learning

Online

Schedule type

Self paced

Difficulty level

Intermediate

Official Website

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Credential

Certificate

Future job roles

Digital Marketing Analyst , Senior Marketing Officer, Chief Content Officer , Digital Marketing Strategist , SEM Executive
Social Change: How Can Marketing Help?
Table of contents
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Social Change: How Can Marketing Help?
 at 
FutureLearn 
Highlights

  • Access to this course for 4 weeks
  • Offered by Grifith University
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Social Change: How Can Marketing Help?
 at 
FutureLearn 
Course details

Skills you will learn
Who should do this course?
  • The course is aimed at anyone interested in understanding how to deliver changes that benefit society, particularly people working in social enterprises, community organisations, non-profit organisations and government.
What are the course deliverables?
  • Explain how to co-create a program with your target audience
  • Improve engagement with your target audience
  • Develop an outline for a social marketing program
More about this course
  • Marketing is often used to influence consumer behaviour, but it can also be used to promote social good. On this course, You'll learn how social marketing can deliver change in your local community. You'll find out how marketing can tackle social problems, improve healthcare and protect the environment.You'll understand how to use social marketing to encourage change and alter behaviour. By the end of this course, You'll know how to develop a social marketing program you can put into practice.

Social Change: How Can Marketing Help?
 at 
FutureLearn 
Curriculum

Why isn?t education and policy sufficient for change?

How to use social marketing to deliver change for the better?

How do I co-create a program that changes behaviour?

How to design a program that meets target audience needs and wants

How can I engage people to change?

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Social Change: How Can Marketing Help?
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FutureLearn 
Students Ratings & Reviews

4/5
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Social Change: How Can Marketing Help?
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