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Social Media and Digital Marketing Fundamentals 

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Social Media and Digital Marketing Fundamentals
 at 
Coursera 
Overview

Duration

10 hours

Start from

Start Now

Total fee

Free

Mode of learning

Online

Difficulty level

Beginner

Official Website

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Credential

Certificate

Social Media and Digital Marketing Fundamentals
 at 
Coursera 
Highlights

  • Shareable Certificate Earn a Certificate upon completion
  • 100% online Start instantly and learn at your own schedule.
  • Course 1 of 4 in the Social Media Marketing in Practice Specialization
  • Flexible deadlines Reset deadlines in accordance to your schedule.
  • Beginner Level Recommended for anyone seeking to learn more or upskill in the disciplines of digital and social media marketing, and digital transformation.
  • Approx. 10 hours to complete
  • English Subtitles: English
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Social Media and Digital Marketing Fundamentals
 at 
Coursera 
Course details

More about this course
  • Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization.
  • Digital and mobile technology coupled with the explosive adoption of social media globally has fundamentally disrupted consumer expectations, and how businesses must operate to support their customers. If you want to understand the forces driving and transforming businesses today and how cutting-edge digital and social strategies can help businesses thrive in a dynamic environment, this course will help you do so.
  • You will learn the core principles and foundations of digital marketing before diving deeper into the disciplines of social media marketing and content marketing. After completing the course you will: -
  • ? Understand how digital and social media have disrupted the way businesses sell to consumers
  • ? Recognize how marketers use the customer journey model to influence purchase decisions on digital platforms using digital content and tools
  • ? Appreciate the benefits of integrating traditional and digital marketing with the advantages of inbound and outbound marketing strategies
  • ? Recognize how to use the principles of effective content marketing to create content that engages an audience
  • This course also explains how to choose the right content for consumers ? and how to ensure it gets seen by them. It outlines the different content formats available on social media and which platform best suits specific needs. This is the first course in the Digital Marketing Institute's Social Media Marketing specialization.
  • In addition to the course, we would like to give you the opportunity to gain access to additional articles, toolkits, and webinars that can aid you in your studies. Become a free member through the link https://bit.ly/2Q5COEu to unlock these additional resources.
  • On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level.
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Social Media and Digital Marketing Fundamentals
 at 
Coursera 
Curriculum

Digital Marketing Landscape

New Digital Context

Digital Consumer Behavior

Customer Expectations

What is Digital

Digital Disruption

The Digital Customer Journey

The Digital Opportunity

Digital and Your Organization

Digital for You

Welcome to the course!

Glossary of Digital Marketing Terms

Module Introduction

Summary

Summary

Business Growth and Digital

Summary

Additional Resources

Practice Quiz

Practice Quiz

Practice Quiz

Graded Quiz

Digital Marketing Principles

Key Digital Marketing Concepts

Traditional and Digital Marketing

3i Principles

The Buyer's Journey Introduction

Integrating Traditional and Digital Marketing

Aligning the Buyer's Journey with Channels

Tools for Digital Marketing

Module Introduction

Digital Channels

Summary

The Complete Guide to Shaping a Successful Digital Marketing Career

The Buyer's Journey

Marketing Functions

Summary

Additional Resources

Practice Quiz

Practice Quiz

Graded Quiz

Content Marketing for Social

Content Marketing

Content Types

Social Listening

Social Media Platforms

Blogging

Influencer Marketing

Video

eBook and Whitepapers

Images

Podcasts

Content Creation Tools

Content Calendars

Paid and Fixed Social Buying

Module Introduction

How to Plan

Summary

Content by Audience

Infographics

User Generated Content (UGC)

Social Influencer Networks

Summary

Scheduling Components

Summary

Additional Resources

Practice Quiz

Practice Quiz

Practice Quiz

Graded Quiz

Social Media and Digital Marketing Fundamentals
 at 
Coursera 
Admission Process

    Important Dates

    May 25, 2024
    Course Commencement Date

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    Social Media and Digital Marketing Fundamentals
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    Students Ratings & Reviews

    5/5
    Verified Icon1 Rating
    G
    Gaurav khatri
    Social Media and Digital Marketing Fundamentals
    5
    Learning Experience: It is a great course for people interested in digital marketing and really informative
    Faculty: Good teacher as there were only recorded sessions no live sessions content covered in the course was good Self paced learning step by step learning.
    Course Support: Helped me learn new skills and knowledge about digital marketing
    Reviewed on 13 Nov 2022Read More
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    Social Media and Digital Marketing Fundamentals
     at 
    Coursera 

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