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Social Media and Social Content Strategy 

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Social Media and Social Content Strategy
 at 
Coursera 
Overview

Duration

11 hours

Start from

Start Now

Total fee

Free

Mode of learning

Online

Difficulty level

Beginner

Official Website

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Credential

Certificate

Social Media and Social Content Strategy
 at 
Coursera 
Highlights

  • Shareable Certificate Earn a Certificate upon completion
  • 100% online Start instantly and learn at your own schedule.
  • Course 2 of 4 in the Social Media Marketing in Practice Specialization
  • Flexible deadlines Reset deadlines in accordance to your schedule.
  • Beginner Level Recommended for anyone seeking to learn more or upskill in the disciplines of social media marketing, content marketing, and digital transformation.
  • Approx. 11 hours to complete
  • English Subtitles: English
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Social Media and Social Content Strategy
 at 
Coursera 
Course details

More about this course
  • Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization.
  • More than 3.6 billion people globally are using social media in 2021 so social is certainly popular. But with advertising spend on social expected to surpass $100 billion in 2021, clearly social media is as much about big business, competition, and profit as it is about connecting people. If you want to understand the forces transforming businesses today and, in particular, the key challenges facing social media marketers as they attempt to cut through the noise, engage their audiences, and demonstrate tangible business value, this course will help you do so.
  • You will learn the core principles of social media marketing before drilling deeper into engaging, nurturing, and building a loyal social community. After completing this course, you will be able to: -
  • ? Identify the benefits and advantages to a business of using social media to engage an audience
  • ? Differentiate between the social platforms used by businesses and their relative advantages for targeting consumers
  • ? Set up a social media account for a business
  • ? Build, manage, and sustain an active social media community
  • This course also introduces social content strategy and explains how to balance the advantages of organic social content seeding against the immediacy of paid social content promotion. It covers how to implement a content strategy and the basics of measuring its effectiveness. This is the second course in the Digital Marketing Institute?s Social Media Marketing specialization.
  • In addition to the course, we would like to give you the opportunity to gain access to additional articles, toolkits, and webinars that can aid you in your studies. Become a free member through the link https://bit.ly/2Q5COEu to unlock these additional resources.
  • On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level.
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Social Media and Social Content Strategy
 at 
Coursera 
Curriculum

Social Media and Business Strategy

Social Media Platforms

Key Concepts of Social Media

Types and Primary Uses of Social Media Platforms

Benefits of Social Media to Business

The Benefits of Social Media to Business

Social Media Advertising

The Role of Social Media within the Wider Business

Social Media is a Key Part of Digital Strategy

Social Media Tools to Support your Objectives

Welcome to the course!

Glossary of Digital Marketing Terms

Module Introduction

Summary

Generating an Active Community

Summary

Summary

Glossier ? A Thoroughly Modern Beauty Brand

Additional Resources

Practice Quiz

Practice Quiz

Practice Quiz

Graded Quiz

Social Media Platforms for Business

Social Media Marketing Concepts

Key Social Media Platforms

Brian Lavery on How AccuWeather Uses Social Media

Setting up a Social Media Experience for a Business

Setting up Social on Key Platforms

The Value of Building a Social Media Community

Engaging with an Audience Using Social Media

Using Twitter to Engage an Audience

Using LinkedIn to Engage an Audience

Module Introduction

The Buyer's Journey and Social Media Marketing

Summary

Summary

Using Facebook to Engage an Audience

Using Instagram to Engage an Audience

Using Snapchat to Engage an Audience

Summary

Additional Resources

Practice Quiz

Practice Quiz

Practice Quiz

Graded Quiz

Social Content Strategy and Promotion

Content Seeding

Social Media Formats

Content Promotion

Paid Promotion

Owned Promotion

Earned Promotion

Content Optimization

Influencer Marketing

Word of Mouth Marketing

Blogging and Social Bookmarking

Setting Objectives

Measurement and Tracking

Content Promotion Strategy

Audience Segmentation

Module Introduction

Content Seeding Cycle

Summary

Audience Profiling and Demographics

Resourcing

Summary

Analytics

Summary

Summary

Content and Channel Matrix Template

Additional Resources

Practice Quiz

Practice Quiz

Practice Quiz

Practice Quiz

Graded Quiz

Social Media and Social Content Strategy
 at 
Coursera 
Admission Process

    Important Dates

    May 25, 2024
    Course Commencement Date

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