Sport Sponsorship. Let them Play
- Offered byCoursera
- Public/Government Institute
Sport Sponsorship. Let them Play at Coursera Overview
Duration | 9 hours |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
- Overview
- Highlights
- Course Details
- Curriculum
Sport Sponsorship. Let them Play at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Beginner Level
- Approx. 9 hours to complete
- English Subtitles: English
Sport Sponsorship. Let them Play at Coursera Course details
- Are you interested in sport sponsorship?
- Would you like to understand which actors participate in sport sponsorship?
- Would you like to know the latest and innovative proposals that are arising in the sport sponsorship world?
- Are you interested in learning and connecting with sports enthusiasts/students from all around the world?
- The Universitat Autònoma de Barcelona and the Johan Cruyff Institute jointly offer this introductory course in sports sponsorship for all those interested in knowing how to create a sponsorship plan for a sports event.
- There are no special requirements to take the course.
- Thanks to this course you will be capable of facing a real challenge: the activation of a sponsorship plan for the Johan Cruyff Foundation.
Sport Sponsorship. Let them Play at Coursera Curriculum
Module 0. Prior to Beginning
What is a MOOC?
Introductory video Sport Sponsorship MOOC
Before we start
About the course
Frequently Asked Questions
Competition terms & conditions for the Johan Cruyff Institute Postgraduate in Sport Sponsorship programme scholarship grant
Module 1 Presentation
Basic principles of sponsorship
SPONSORSHIP. Basic principles and characteristics
PATRONAGE. Basic principles and characteristics
Video: Interview Pati Roura
Visit the website of Johan Cruyff Foundation
Cruyff Foundation: Because children should be active
Introducing Richard Denton
Recommended videos
Module 1
Module 2. The stakeholders of the sport sponsorship
Module 2 Introduction
Main objectives of the sponsor
Stakeholders in sponsorship
Video: Interview Albert Amat
Video: Interview Joan Porcar
Video: Interview Cinto Ajram - Zurich Barcelona Marathon
Cruyff Court Manual
6vs6 Cruyff Court Guide
Videos: Cruyff Foundation and Cruyff Courts
Recommended videos
Module 2
Module 3. Activation for Sport sponsorship (I)
Module 3 Introduction
Sponsorship activation
Video: Interview Annamari Basora
Rins van Kouwen about athletes and social networks
Notes - Sponsorship Activation
Videos about Cruyff Court
Approximate costs: Cruyff Court 6vs6
Instructions to participate in the forums
Recommended videos
Module 3
Module 4. Activation for Sport sponsorship (II)
Introduction Module 4
Sponsorship activation (II)
Sponsorship activation - Examples
Examples sponsorship activations
Instructions to participate in the forums
Recommended videos
Quiz Module 4
Module 5. Share your activation proposal for a Cruyff Court tournament
Postgraduate Diploma in Sport Sponsorship Scholarship
To support the Cruyff Foundation, make a donation and get children active!
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