University of Leeds - Starting a Business 3: Customers and Competitors 

This course is part of the Going to University collection which has been specifically designed for students at schools and colleges

They provide a taster of undergraduate study at the University of Leeds and help students to decide which subject to study at university.

• Assess the importance of understanding customers and competitors when starting a business.
• Discuss the difference between a market and an industry to help define the market and the product or service to offer to that market.
• Evaluate the entrepreneur??s business challenge: Which markets should Ashleigh target for her product?
• Explore the market for a business plan.
• Discuss the size, scale and characteristics of your market.
• Summarise your key competitors or those of another business by performing a competitor analysis.

To run a successful business you need to understand who your customers are and more importantly, how you are going to reach them

Whether you have an idea for a future venture or you already have a side-line business whilst studying, this course will help you to recognise and understand your target market

It will give you the time to plan and help you to start documenting your thoughts in a structured business plan while allowing you to share your ideas with others

Paid certificate available