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Strategic Business Planning 

  • Offered byFutureLearn

Strategic Business Planning
 at 
FutureLearn 
Overview

Duration

4 weeks

Total fee

7,139

Mode of learning

Online

Credential

Certificate

Strategic Business Planning
Table of contents
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Strategic Business Planning
 at 
FutureLearn 
Highlights

  • Earn a certificate of completion from Sentinel
  • 9
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Strategic Business Planning
 at 
FutureLearn 
Course details

More about this course
  • On this four-week course, you'll discover the key components of strategic business planning to enhance efficiency within an organisation and achieve a sustainable competitive advantage
  • You'll delve into the benefits of strategic business planning and how it can lead to an increase in market share, profitability, and business longevity
  • This understanding will highlight the importance of decision-makers knowing the key concepts of strategic business planning
  • You'll also learn how decision-makers can apply this knowledge to effectively create solutions to consumer, market, environmental, and social problems
  • This knowledge will help you in the initial stages of strategic business planning including setting a preliminary vision and developing a mission statement
  • You'll identify and examine key issues faced by strategic business planners and learn how to face challenges by conceptualising a strategic response
  • With this understanding, you'll explore strategy formulation, implementation, and evaluation to ensure you understand each step of strategic business planning
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Strategic Business Planning
 at 
FutureLearn 
Curriculum

Concept profile - strategic business planning

Course welcome

Concept profile - strategic business planning

End of Week 1 wrap up

Preliminary vision, mission statements and strategy formulation

Weekly welcome

Preliminary vision and mission statements

Strategy formulation part 1

End of Week 2 wrap up

Strategy formulation and implementation

Weekly welcome

Strategy formulation part 2

Strategy implementation

End of Week 3 wrap up

Strategy evaluation

Weekly welcome

Strategy evaluation

End of course wrap up

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