The University of Law - Strategic Marketing: Segmentation, Targeting, Positioning

Offered byFutureLearn

Strategic Marketing: Segmentation, Targeting, Positioning
at
FutureLearn
Overview

Learn about the concepts of segmentation, targeting, and positioning, and discover why they’re crucial to any marketing strategy

Duration	3 weeks
Total fee	₹4,450
Mode of learning	Online
Difficulty level	Beginner
Official Website	Go to Website
Credential	Certificate

Strategic Marketing: Segmentation, Targeting, Positioning

Table of content

Overview
Highlights
Course Details
Curriculum
Faculty

Strategic Marketing: Segmentation, Targeting, Positioning
at
FutureLearn
Highlights

Earn a certificate from The University of Law

Strategic Marketing: Segmentation, Targeting, Positioning
at
FutureLearn
Course details

Skills you will learn

Marketing Research Marketing

Who should do this course?

This course is useful to students who’d like a solid foundation in the concepts of strategic marketing

What are the course deliverables?

Describe the concepts of segmentation, targeting and positioning

Discuss the process and methods for segmentation

Compare different targeting strategies

Evaluate the key factors to successful positioning

Reflect on the use of segmentation, targeting and positioning in marketing strategy

More about this course

This course is brought to you by the acclaimed University of Law Business School to empower you with evidence-based expertise on the latest marketing trends and give you the confidence to practice segmentation, targeting, and positioning in your own campaigns
Paid certification course

Strategic Marketing: Segmentation, Targeting, Positioning
at
FutureLearn
Curriculum

The concepts of segmentation, targeting and positioning

The process and methods for segmentation

Different targeting strategies

Factors for successful positioning

How segmentation, targeting and positioning is used by decision makers

Strategic Marketing: Segmentation, Targeting, Positioning
at
FutureLearn
Faculty details

Dessy Ohanians

Entrepreneur, marketer and educator for over 20 years, with extensive experience in marketing for both start-ups and established brands from the private and public sector.